THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS

Prima TV is adjusting its evening schedule to accommodate the ice hockey world championship. Films will be replaced by the series Polda and Polabí. The Prima Group will adjust its prime-time schedule during the upcoming Ice Hockey World Championship. The changes will affect the evenings when the Czech national team faces Sweden and Canada in… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA IS SENDING THE POLICIE MODRAVA SERIES AGAINST POLABÍ AND WILL ALSO BE DEPLOYING THE JITŘNÍ ZÁŘE SERIES

The Nova television group will be revamping its prime-time linear programming in May, both on weekdays and at weekends. From May, Nova will be introducing a number of programming changes on its main channel. These will primarily affect prime time on Tuesdays, Thursdays and Sundays. From Thursday 30 April, Nova will begin rerunning its hit… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

CZECH EASTER TV LINE-UP: FAIRY TALES, CLASSICS FILMS AND NEW PROGRAMMES FOR THE WHOLE FAMILY

Easter isn’t just a time for Easter whips, Easter cakes and the first real days of spring. It’s one of those moments when the family gathers at home, slows down and sits together in front of the TV. It is precisely these festive days that often lend themselves to the simplest, yet most delightful programme… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

Watching television in the United States is becoming a social experience. Fans of TV series and reality shows are increasingly heading to bars for so-called ‘watch parties’, which are emerging as a new cultural and marketing phenomenon, notes Erika Luzsicza. It is no longer just football, hockey or the Olympics that are drawing audiences to… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

STUDY USA: STREAMERS STRUGGLE TO DIFFERENTIATE THEMSELVES WITH ORIGINAL PROGRAMMING

YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub As streaming services struggle to gain market share in a consolidating industry and continue to face high levels of subscribers churning in and out of their services, a new survey from Hub Entertainment Research indicates… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals –… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

SHORT-FORM VIDEO IS DRIVING VIEWERS TO WATCH FULL TV SHOWS, RESEARCH FINDS

Short-form video content on platforms such as TikTok, Instagram Reels, and YouTube Shorts is increasingly functioning as a discovery mechanism for longer-form television and film, according to new research published by online research data and analytics technology group YouGov. The findings, drawn from a nationally representative survey of 2,035 adults aged 16 and over in… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA

The award for Best Miniseries or Series at this year’s Český lev Awards went to the series Studna. Oneplay converted five of its eleven nominations into awards at the Český lev film awards ceremony. It also won the Best Miniseries or Series category for the third year running. Following on from the series Matematika zločinu and… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna. The Prima Group has prepared a themed programme line-up for the Easter holidays, combining Czech film classics, fairy… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA

The Nova Group will broadcast its Easter programme across its linear channels and the Oneplay streaming platform. The Nova Group will include a special Easter edition of the competition Na lovu, themed episodes of the series Ulice, and the premieres of several programmes in prime time. Aleš Cibulka, Adéla Elbel, Emanuel Ridi, and Petra Bučková… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NEW SERIES: DOCENT, INSPEKCE OR MUŽI V LETU. TV STATIONS COVER REAL CASES AND RELATIONSHIP DRAMAS

Czech Television, Nova and Prima are preparing programmes based on real events, pressing social dramas and popular crime series. Czech television stations are currently producing a number of projects that will premiere later this year or early next year. As usual, the dramaturgy is trying to cater to the most popular genre among domestic viewers,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TURNING PEAK TV SHOW ATTENTION INTO TRUSTED CONTEXTUAL SPOTS AND FAN FOLLOW UP CONTENT

Context A plot cue inside a flagship soap can set the terms of the next ad break, because viewers stay anchored in the same scene and characters. Emmerdale’s familiarity, plus its own show social channels, gave the message a recognisable voice on TV and somewhere to continue after broadcast. In this case, the ITV campaign… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA WANTS THREE BIG REALITY SHOWS A YEAR, ALSO LOOKING FOR A RELATIONSHIP SERIES TO REPLACE POLABÍ

With approximately 300,000 subscribers, the prima+ platform is still in a growth phase. Jan Maxa, the new Content and Production Director at the Prima Group, describes how he plans to connect the development of programmes for linear broadcasting with prima+, and what is coming up in the near future. On 1 February, Prima adjusted its… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD

Oneplay Originals expands abroad. Nova has sold its series Metoda Markovič, Král Šumavy and Extraktoři. The TV Nova group is expanding the international distribution of its Oneplay Originals titles. The series Metoda Markovič: Hojer, both seasons of Král Šumavy, and the spy thriller Extraktoři will be heading to several European and non-European markets. The first… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PODCAST FIRST LEAGUE: TOMÁŠ HRUŠKA – TV NOVA CREATIVE PRODUCER

As a creative producer at TV Nova, he has two much-talked-about drama series to his credit – Metoda Markovič: Hojer and Metoda Markovič: Straka. For the largest commercial television station, this was a relatively risky bet on a young creative and production team with an original vision a few years ago. The gamble paid off,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA

Oneplay is preparing another story based on real events. In a series with the working title Stoupenkyně, it will focus on the so-called Kutná Hora case. Oneplay is preparing a six-part series with the working title Stoupenkyně. It is based on the well-known Kutná Hora case. At the centre of the story is the fate… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026

For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall. To reach as wide an audience as possible, brands are now designing Super… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

WHY SUPER BOWL ADVERTISERS KEEP PRANKING US

As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot. Last month, photos circulated on gossip sites like TMZ and MailOnline of actor William Shatner eating a bowl of Raisin Bran in his car and clutching the cereal box as if it were his most prized possession. The bizarre paparazzi shots… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TV NOVA AND ONEPLAY PROJECTS ARE AIMING TO BE AMONG THE WORLD’S BEST, SAY VESELSKÁ AND PROKEŠ

On the podcast Kuba s Novou, guests Michal Prokeš and Aneta Veselská from the PR team at TV Nova and Oneplay discussed how TV Nova and Oneplay projects gradually gained recognition at Czech and international festivals. They recalled a time when Nova was perceived mainly as a commercial television station and the professional public viewed… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform. The daily series presents the work of medical staff in the emergency room and focuses on decision-making… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

This year’s Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game’s advertising tone in recent years. Many confirmed spots feature A-list talent: Keegan-Michael Key and Danny McBride (State Farm), Adrien Brody (TurboTax), Matthew McConaughey and Bradley Cooper (Uber Eats) among them. Comedy… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.

From 10 February, the series Bratři a sestry and Polabí will clash again. The former will return with new episodes from this date. After a Christmas and New Year’s break, the series Bratři a sestry will return on Tuesday , 10 February. TV Nova will continue to air the series twice a week, on Tuesdays… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting. The… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR

Nine nominations, two series, one strong script. Following last year’s success of the series Metoda Markovič: Hojer and the previous award for the project Matematika zločinu, the original work of the Oneplay platform is once again making a strong showing among the Czech Lion nominations. For the first time ever, two original series projects from… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

AI AND VIDEO SEARCH: CHATBOTS CAN FIND STREAMING PLATFORMS BUT STRUGGLE WITH DEEP LINKS TO SHOWS, STUDY SAYS

The number of people using traditional search engines is declining. Many are now turning to AI chatbots when searching for movies, series, and other streamed content. However, there is a problem. According to a study by veed analytics , the actual effectiveness of chatbots for video content search is still limited. How did testing across… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TV JANUARY: PREMIERES ON CZECH TV, THE END OF THE SERIES ZOO, THE RETURN OF THE SERIES VYPRÁVĚJ AND CHALUPÁŘI

January will bring only a few premiere shows to TV screens. On the contrary, some more archival titles will return. January is traditionally a weak season for commercial TV stations, which is why there are few premiere titles on their evening broadcasts. These, on the other hand, will be added to the main programme of… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA TV IN SPRING: BULDOK Z PODĚBRAD, ODZNAK VYSOČINA BADGE AND FINAL SERIES BRATŘI A SESTRY

Nova TV will offer new detective stories and the return of well-known reality shows in this year’s spring broadcast. Nova TV unveiled its programming schedule for the spring 2026 season on Wednesday afternoon, along with new titles on the Oneplay video platform. Some of the titles originally slated for Oneplay (or the former Voyo) will be… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů. The Oneplay platform will launch its most anticipated projects of the new season, the miniseries Metoda Markovič: Straka, right at the beginning of the new year. The new series,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year. For most of us, this time of year is about barbeques, beaches and sunburn – not sleigh bells and Santa hats. But for adland, Christmas is bigger in August than it… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

Feature series are one of the main attractions for prepaid customers in the region, according to a study by WPP Media’s VideoTrack CEE. Although streaming platforms are the primary place where online viewers discover new (mostly global) series, local TV series from traditional broadcasters still attract excellent audiences to their TV screens, according to WPP… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

The eighth edition of the Serial Killer TV Festival, which focuses on European series production, once again presented the award to the best TV series of Central and Eastern Europe. The best short series was also awarded. Theinternational jury of the Serial Killer festival chose from six titles. This year’s winner and winner of the… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ORLANDO WOOD INTERVIEW: WHY ADVERTISING NEEDS SHOWMANSHIP AGAIN – AN INTERVIEW WITH ORLANDO WOOD

Orlando Wood share his views on the enduring principles of effective advertising, the future role of television, and how brands can rediscover the creativity that fuels long-term growth.

ONEPLAY TO RELEASE PŘÍPADY JIŘÍHO MARKOVIČE AND THE SERIES ŠTĚSTÍČKU NAPROTI

New titles from the world of football and a continuation of the work of investigator Jiří Markovič will be available on the Oneplay video platform this fall. The Oneplay platform will premiere two new documentary series this fall. The first is Případy Jiřího Markoviče, a four-part miniseries that charts the life and career of police… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ

The new series Bratři a sestry and Milionáři, the seventh season of Kriminálka Anděl, the premiere of the reality show Jáma lvová or Libor Bouček as the new hunter in Na lovu. These are some of TV Nova’s programming highlights for this autumn. In the upcoming autumn season,the Nova Group will launch several new features,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media. Beyond the chart: 85% of Gen Zers listen to music to boost their mood, per Edison Research and SiriusXM Media.… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

Prima will include new series Polabí and Mladá krev in its fall programming. After nine years, Pohlreich’s show Ano, šéfe! will return, and the second season of Zrádci will be offered. Most of the main programs will start on Prima in the last week of August. The fall program schedule for the main channel of… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ

Subscribers to the prima+ platform can watch a preview of the first episodes of Prima TV’s main autumn new release. The Prima Group has released the first three episodes of its new series Polabí on its video platform prima+ . The series will be broadcast this fall by TV Prima as its main new show… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen. Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4%… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES

Paramount Global has acquired exclusive global streaming rights to South Park for $300 million a year for five years. The satirical show South Park has become the most expensive animated series of all time. Its creators, Trey Parker and Matt Stone, will receive an incredible $1.5 billion for the series to be broadcast exclusively on… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets. The main commercial television rivals, Nova and Prima, have recently launched the promotion of their key new series for this fall. Nova has begun attracting viewers with the family drama… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

Consumer attention matters more than ever. People are bombarded with thousands of ads and messages daily—and most get ignored. In a world of endless distractions, advertisers’ ability to grab and sustain attention is the key to driving real brand impact. Interesting insights in this regard came from the 2025 Uber Advertising Attention study, which focused… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

BLUE IS COOL: THE SMURFS SCORE BIG IN TV ADVERTISING

The distinctive, memorable blue colour, unique characters, and the emotional connection of viewers who grew up with the Smurfs—these are the qualities that make the Smurfs a perfect inspiration for creatives. Advertising campaigns are full of these iconic characters—and it’s no surprise! On the occasion of the premiere of the latest Smurfs film, let’s take… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW

The Czech audiovisual industry took a break in 2024 amid unfavourable incentives and focused on preparing conditions for new growth, with Czech VOD production and advertising on the rise. The Czech audiovisual industry experienced a significant decline in 2024, mainly due to a temporary loss of competitiveness in film incentives. The industry’s total turnover fell… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN

The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment. The most watched Czech television stations ČT1, TV Nova and TV Prima have entered their summer broadcasting schedule. The programmes are based on reruns of series, summer films and entertainment formats. ČT1 continues with… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

This summer, Prima’s main channel will focus on films and reruns of series. In July, the main channel of the Prima group will broadcast reruns of the series Einstein – Příběhy nesnesitelného génia (Tuesdays and Thursdays) and Polda (Saturdays) during prime time, as well as premiere episodes of the series Ludwig: Šifra zločinu (Wednesday), reruns… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ

A battle of television premieres is brewing for the autumn. Nova and Prima will apparently pit their new series Bratři a sestry and Polabí directly against each other. The autumn programming schedules of the largest commercial television stations will not be officially announced until the summer holidays, but according to available information, it appears that… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ

TV Nova is launching proven series, films and a new reality show, Farma Česko, this summer. Summer broadcast schedule TV Nova for July 2025 is primarily betting on a combination of proven crime series reruns and the premiere of the reality show Farma Česko. This is evident from the television’s programme plans for the first… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

MYTHS ABOUT GEN Z CAN HARM MARKETING

This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked. The Best Brand Awards is an international competition based in Germany. Its goal is to recognise brand concepts from around the world. This year’s Best Brand Awards… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

BRAND BATTLES: THE GREATEST DRAMA ON TV WITHOUT ACTORS – ONLY SLOGANS AND LOGOS

Big brands are tirelessly climbing the ladder to get to the top. And so there is no choice but to pull out all the stops. For example, TV advertising.

NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

Commercial television stations Nova and Prima are adjusting their programming on the days when the Czech hockey players are scheduled to play their evening matches at this year’s World Cup. Czech Television will begin broadcasting matches from this year’s hockey World Cup, which is being held in Sweden and Denmark, on Friday May 9. It… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+. In the second half of last year, 47% of Czechs aged 15–69 (i.e., approximately 3.1 million people) used at least one paid VOD service. On average, they used two different services at the same time. The top five… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them. Films and series have long been among the most watched genres on TV stations. According to official TV ratings data, they… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

Oneplay and TV Nova are preparing a new batch of series: stories based on reality, returns of the creators of Most! and the dark corners of Czech football. The video platform Oneplay and TV Nova are preparing dozens of new titles of fiction and documentaries, as well as entertainment and reality shows. They announced the… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TV PRIMA WILL BROADCAST FAIRY TALES, ROMANTIC AND ACTION FILMS AND COMEDIES AT EASTER

Television Prima has announced its programme for this year’s Easter holidays. It will include family comedies, romantic films, action thrillers and interesting documentaries in its festive broadcasts. Throughout the Easter holidays, family films and popular series will be on the main Prima TV station. On Friday morning, in Asterix and Obelix ve službách jejího Veličenstva… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS

I’m rating every company April Fools’ prank based on cringeworthiness. April Fools’ Day has come and gone, and companies across the globe have given us their best shot — posting jokes and pranks that vary from being pretty funny to downright cringeworthy. From a gaming headset that can translate Gen Z “brainrot” to a wearable… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA’S APRIL CAMPAIGN REVEALS THE LAUNCH OF THE PARŤÁK NA BATERKY SERIES

Introducing Lukáš Příkazký as the first humanoid in TV Prima’s team, the media group has launched a campaign for the new TV series Parťák na baterky. With the release of its April issue, TV Prima has launched a campaign to launch its Parťák na baterky series. It will be presented for the first time on Wednesday… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

REESE’S, MANSCAPED, PRICELINE AND MORE: BRANDS TAKE THEIR CREATIVE SERIOUSLY ON APRIL FOOLS’ DAY

The annual custom is no laughing matter for brands across all sectors. Well, maybe just a little. Muse rounds up some of our favorite chuckle-inducing ads below. Reese’s, ‘Chocolate Bread’ Its official! Reese’s is getting into the sandwich business. The candy company introduces “the perfect upgrade to your favorite PB&Js” with Reese’s Chocolate Bread. “Pair… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA TODAY INCLUDES NEW EPISODES OF HOŘKÝ SVĚT AND JAKUB AND SARA

Prima is changing its primetime schedule from Sunday 30 March. It will feature two new programmes. From Sunday 30 March, Prima television is adding two new features to its evening schedule. From 20:20 it will first show the premiere episode of the second series of Hořký svět. It will be followed at 21:30 by Jakub… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA COOL WILL ADD SERIES AND INTRODUCE FAMILY MOVIES

Young men’s TV station Prima Cool will adjust its programming schedule from April. It will add another sitcom and reserve Saturday nights for family films. Prima Cool will celebrate sixteen years of broadcasting on 1 April. On the same day, it will include a twenty-year-old American series called Jmenuju se Earl in its afternoon programme.… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

THE BIG BRAND BATTLES: NOSTALGIA, COMPARISON, AND PROVOCATION WORK WELL IN ADVERTISING WARS

When two or three strong brands meet in a certain market segment, they go head-to-head. There is only one spot in the sun, and while there doesn’t have to be just one winner, anyone who hesitates may find with dread that they are not among the top players but at the bottom.

TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski. Last autumn, Dramedy Productions launched a new film studio, which it built next to its original studio in Prague’s Kbely district, where it is gradually expanding… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly. At the end of February, the second season of the popular crime series Hrdina arrived on the streaming platform prima+. The now common practice… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

CZECH LION: BEST FILM OF THE WAVE, MARKOVIC METHOD SERIES: HOJER

A total of 29 titles competed for the awards, which are given by the Czech Film and Television Academy (ČFTA) in the final voting. The award for Best Feature Film went to The Waves at the 32nd Czech Lion. The period drama by Jiří Mádl and producer Monika Kristl recalls the events of 1968, when… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

This year’s Super Bowl ads were noticeably less controversial than in the past, according to an analysis by Ipsos. The Super Bowl is probably the one time of year when many people tune in to commercials rather than switch them. Companies are keen to take advantage of this unique opportunity, which is why to raise… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA’S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL

We want more content exclusively for streaming, announces Lenka Hornová. And about the Zoo New Beginnings series two months after its launch, she says: we are not in the red, but we have higher ambitions. Full interview on mediar.cz Source: mediar.cz

TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING

Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right – some key takeaways from the recently published What’s working in humorous advertising report. Humour in advertising is so much more than just… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London. Screen Encounters with Britain explored how streaming services, like Netflix and Prime Video, influence the ways young European audiences find and consume British screen media. The… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES

Humor and positivity are set to be major themes among this year’s Super Bowl spots, based on analysis of various ads released ahead of the NFL season-closer by DAIVID, an ad-testing platform that uses artificial intelligence (AI) to measure creative effectiveness. The Super Bowl is a blue-chip advertising occasion that reaches millions of viewers. Interest… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

WHY HUMOUR IN ADVERTISING WORKS – AND HOW BRANDS CAN USE IT MORE

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.  WARC’s new report, What’s Working in Humorous Advertising, unpacks how brands across industries – from Snickers to Specsavers – are using comedy to cut through… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

During February, TV Nova will air the premiere episodes of established shows in prime time. Television Nova will air premiere episodes of its established shows during February. The announced news in linear broadcasting will also include the launch of the first series of the miniseries Král Šumavy. New episodes of the eleventh series of Specialisté are… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

BACK TO THE NINETIES. CZECH STATIONS DUSTED OFF THE COASTGUARD AND ESMERALDA

They were phenomena watched by millions of viewers. Thanks to them, Czechs got to know world production. Now the legendary series are suited to smaller stations. Fans of legendary foreign series can revisit them in the programming of Czech TV stations. Nova Lady gradually repeats the stories of lifeguards from Coast Guard and Beverly Hills… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

CZECH LION: MOST NOMINATIONS FOR VLNY, HOPE FOR VOYO AND ČT

In the number of nominations for the Czech Lion Film Awards, the films Vlny, Amerikánka, Mord and the miniseries Metoda Markovič: Hojer lead the way. The Czech Film and Television Academy (CFTA) has presented the nominations for the 32nd annual Czech Lion film awards. 29 titles will compete for the symbolic Czech Lion statuettes in… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks. Almost none of the interviewees doubt that this year will be… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA

Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year. New series Vrazdy v kraji and Mozaika, new reality show Extremni promeny or entertainment show Hodne stesti!. In addition, the premiere episodes of Specialiste, Ulice, Pripady mimoradne… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL

Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025. Paid video platform Voyo from the TV Nova group recorded 950 thousand subscribers in the Czech Republic and Slovakia at the end of this year. It will reach its target of one million… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT

Just like many other famous films, Forrest Gump, overflowing with now-iconic scenes and quotes, caught the attention of brands. This iconic film, celebrating its 30th anniversary, combines a personal story with significant historical events, evoking powerful emotions, which is immensely valuable for marketing. Let’s take a look at which brands have successfully drawn inspiration from… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START

Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci. TV Prima will launch new series Kamarádi and Hrdina later this autumn. The prima+ video platform will also feature a sequel to the No Regrets series… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ

Everyday life and a form of empathy. This is the TV series Ulice, which has been on the Nova TV screens for 20 years. The success of the format is also due to great writers and dramaturgs. Iva Bergrová is the long-time head dramaturg of the series, who has accepted an invitation to the next… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.

THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

Two more premiere titles will appear on TV Nova’s autumn schedule from the first third of October. Two more premiere titles will be added to TV Nova‘s main channel’s autumn schedule during October. The Národní házená and Taneční series will be shown in prime time. The comedy series Národní házená will begin airing on TV Nova on… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

THE SECOND WAVE OF AUTUMN NEWS IS COMING

The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers. On Sunday 22 September, Prima Television launched the first episode of the licensed tactical game Zrádci. Originally a Dutch format, it has an enthusiastic fan base abroad. Prima has been heavily promoting… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return. In the week of 26 August, the biggest domestic TV stations… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS

While it may be too early to start putting up the Christmas tree, decorating, and shopping for Christmas presents, the ideal time to think about Christmas campaigns is the earlier the better, according to Jon Evans, Chief Customer Officer at System1. In his seminar, The Gift of Great Christmas Creative, he looked at the principles… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ART IN ADVERTISING: CZECH BRANDS ARE INSPIRED BY FOREIGN ARTISTS AND CZECH GREATS

The next part of the series Art in Advertising focused on (not only) Czech national greats who appeared in TV campaigns. National pride also works in advertising.

TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts. The ZOO series will return to the screens from 27 August and its storyline will conclude during TV… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres. Although TV viewing drops to its lowest levels of the year during the summer months, Czech TV viewers aged 15+ spend on average over 3 hours a day watching… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS

As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market. In the highly competitive landscape of travel and tourism, brands are constantly seeking innovative ways to… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We’ve prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

Creative effectiveness platform System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting ever further away from purpose. Purpose-led campaigns had of course been a defining feature of the 2010s, but as we enter the mid-2020s it would seem that humour has well and truly taken the upper… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES

Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?. Re-runs of the TV series Polda, the long-running series A Little Criminal Antholgy from the Big City, Czech films, as well as the premiere of the competition game Who Asks? form the backbone of… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL

The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS

LGBTQ characters are dropping across broadcast, cable and streaming networks GLAAD released the findings of the 19th edition of ‘Where We Are on TV,’ a report that analyzes the number of LGBTQ regular and recurring characters across broadcast, cable and streaming. LGBTQ characters are falling out of focus on the small screen. GLAAD released the findings… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

Television advertising still has the highest effectiveness and the highest attention span, and during seasonal events the effect of television advertising reaches into the sky. These are the most meaningful activities as television viewing is still at its peak of popularity, as research shows.

CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms. The viewership of individual TV channels is increasingly influenced by local content. According to Atmedia, which commercially represents 25 measured thematic TV stations on the Czech market,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

Nova TV’s Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station’s CEO Daniel Grunt at Thursday’s press conference, Voyo had 820,000 subscribers in these markets as of yesterday. Voyo still expects to have one million subscribers in the Czech Republic and Slovakia by the… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS