THEME OF THE MONTH: TV SUMMER VIBES

DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL

Christmas is approaching. That means millions of people around the world will be on the move, returning home for the holidays to celebrate with their families. It may be the clearest reminder of how we take air travel for granted in the 21st century and how essential a role it plays in our lives. That… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026. The Prima Group is filming a new travel reality show, Asia Express, which it will include in its spring 2026 broadcast. Filmed in Southeast Asia, the format will be… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

SUMMER-FLAVOURED TV ADVERTISING: AD SPOTS FILLED WITH SUN, SEA AND CHEERFUL VIBES ENCOURAGE SHOPPING

Summer will soon be over, but its mood continues, as does the flood of TV commercials aimed at capitalizing on consumers' summer behavior.

BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

The nostalgic campaign continues a strategy rooted in fan truths, which is paying off for McDonald’s. On its journey to rebuild connections with younger audiences, McDonald’s has traveled into subcultures including hip-hop, K-pop, anime, and streetwear. But for years, one world had fallen off the map: the magical realm of McDonaldland. First introduced in 1971,… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

STADIUMS AS SUMMER ADVERTISING LABS. THE IMPACT OF MEGA SPORTS EVENTS ON BRAND MARKETING

Wimbledon, Tour de France, US Open, EURO, and Formula 1—the biggest summer sporting events are moments when advertising becomes a pop culture phenomenon.

SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING

According to monitoring, TUI had the highest investment in media advertising among travel agencies last year. According to NADA research, Čedok is the best-known brand, with Invia moving into second place. In the travel agency segment, the brand that advertised the most in 2024 was TUI, which entered the Czech market in the summer of… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate. The Prima television group is preparing a new travel reality show that will take contestants on a journey thousands of kilometers across the world. The show, which emphasizes adventure and travel, is currently looking for pairs. Casting… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

SUMMER-FLAVOURED TV ADS: THE WETTEST WATER AND HOTTEST SAND IN ADVERTISING

New ScreenVoice Originals series focus on summer vibe in TV advertising. New article will explain, that TV advertising by the water isn't just about summer. It's a carefully orchestrated dream in which the brand shines like the sun in a blue sky without a single cloud.

ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN

The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment. The most watched Czech television stations ČT1, TV Nova and TV Prima have entered their summer broadcasting schedule. The programmes are based on reruns of series, summer films and entertainment formats. ČT1 continues with… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

IF YOUR TRAVEL AD LOOKS TOO PERFECT, GEN Z WON’T TRUST IT

What clicks with Gen Z? Show them the good, the bad and the ugly.

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

The right product is not enough for summer success. You need to understand that people live very differently in the summer. They move outside, they watch media differently.

PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

This summer, Prima’s main channel will focus on films and reruns of series. In July, the main channel of the Prima group will broadcast reruns of the series Einstein – Příběhy nesnesitelného génia (Tuesdays and Thursdays) and Polda (Saturdays) during prime time, as well as premiere episodes of the series Ludwig: Šifra zločinu (Wednesday), reruns… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ

TV Nova is launching proven series, films and a new reality show, Farma Česko, this summer. Summer broadcast schedule TV Nova for July 2025 is primarily betting on a combination of proven crime series reruns and the premiere of the reality show Farma Česko. This is evident from the television’s programme plans for the first… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

Despite global uncertainty, people are travelling more eagerly than ever, as confirmed by the fact that 79% of Europeans and 71% of Americans plan to go on vacation this summer. Surprisingly, this year’s most popular destinations for Czechs are Italy and Slovakia, winning over the traditional favourite, Croatia. Key findings Despite global uncertainty, people are… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

In December, Czech cinemas premiered a new adaptation of a cult story that has deeply resonated with audiences across generations. Not only the fan base of the famous book now has the opportunity to see the American-Japanese film The Lord of the Rings: The War of the Rohirrim. Ever since the first film adaptation of… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately. In the early 1930s, advertisements were… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!

ScreenVoice, exclusively in collaboration with GroupM and their data source mPanel, brings you an article about the hidden connections that put TV viewers and their habits in an unexpected light. This time, look forward to interesting facts about travelers and vacationers.

COMPETITION IN THE TRAVEL INDUSTRY IS FIERCE. TRAVEL AGENCIES NEED TO GET POTENTIAL CLIENTS OUT OF THEIR SEATS AND INTO THE ACTION IN THEIR TV ADS.

Maximum personalisation, modern technology, tailor-made travel packages, the most exotic destinations, unique experiences… Today’s travel agencies, online platforms and tour operator platforms have a wide arsenal of weapons with which to attack their audience to entice them to buy their services. But standing out in the plethora of offers is not easy. According to statista.com,… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

NOT ALL PLANES ARE ALIKE: AIRLINE TV ADS ARE VARIED AND INVENTIVE

Majestic aircraft, crew uniforms, free drinks, and a view from the aircraft window. At first glance, it might seem that airlines don’t have many options to trump their competitors through TV advertising and ensure that passengers flock to their planes. Fortunately, it is exactly the other way around. Airline TV ads are inventive and interesting.… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY

It is not easy to create an advertisement that gets people up from their chairs, makes them head to the nearest travel agency and book a trip, or keeps them glued to their laptops where they spend hours looking for accommodation and trips in the advertised destination. The ability to stand out amongst a plethora… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS

As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market. In the highly competitive landscape of travel and tourism, brands are constantly seeking innovative ways to… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR

Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing. Most Czechs are going on a summer holiday this year, often more than one: 56% of those planning a summer break are even going on two or more holidays. Almost two-fifths of Czechs will go abroad. Of the types… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX

The summer programming schedules of domestic TV stations start in full swing on 1 July. In particular, reruns of original series form the main focus of this year’s summer programming at the three most watched domestic TV stations. The summer programming schedules get off to a full start from 1 July. TV Nova is basing… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER

What will happen to the series in the summer? Why are Ulice and Jedna rodina missing from the schedule? And when will they return to the screen again? These are the questions that have been piling up in the nova.cz editorial office. Here are the answers. Summer calls for a rest and the actors of… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

The CzechTourism portal has published the plans of Czechs for this year’s holidays. Where will they travel and how much are they planning to spend? A total of 61% of Czechs plan to spend this summer holiday in the Czech Republic, most often in the South Bohemia and South Moravia regions. They are most likely… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES

What makes a great travel marketing campaign and how is that ‘greatness’ measured? Brand exposure? Definitely. Increase in bookings? Without a doubt. You don’t get there though without some degree of innovation – a fresh idea and powerful narrative that inspires and makes your brand stand apart. The five we’ve handpicked below demonstrate these elements… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

HOW TO MAKE EFFECTIVE TRAVEL ADS?

Looking for fresh ideas on how to create ads for your travel business? In this article, we’ll explore tourism advertisement, focusing on what really resonates with the viewers. We’ll share a selection of creative ideas and insights for marketers looking to kickstart their travel campaigns. Features of Engaging Travel Ads Creating ads that grab attention… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

EXPLORING GEN Z AND MILLENNIAL TRAVEL HABITS – NEW SKIFT RESEARCH

Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences. What are the preferences and behaviors of Millennials and Gen Z travelers across the United States, the United Kingdom, and Germany? Skift Research’s latest report, “Exploring Gen Z and Millennial Travel,” offers analysis of… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES

Our summer trip around the world in search of TV advertising is over. Let’s take a look at the ads that have earned a spot in the Guinness World Records or are so peculiar that they have crossed not only country borders but also the earth’s borders. Yes, you guessed right, we will take a… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TV ADVERTISING IN THE PHILIPPINES: CATCHY SONGS, HUMOUR AND STORIES REFLECTING THE LIVES OF ISLANDERS

The Philippine advertising scene is as diverse as the 7,641 islands that make up the archipelago. There are more than 80 different – still living – languages and dialects. The market is a mix of diverse cultures influenced by traditional and western practices, making advertising in the Philippines a truly unique adventure. Welcome to the… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TV ADVERTISING IN BRAZIL: SEDUCTIVE FEMALE BODIES, DIVINE PELÉ, AND CARNIVAL IN A HIGHLY CREATIVE PACKAGE

Brazilians are creative, sensual, musical and are known for their good mood. No wonder their love of life and cheerful nature are mirrored in their advertisements. They are a reflection of the local people, their behaviour and their lives. Simply put, Brazilians are passionate about three things – women, football, and carnival. These three factors… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

Where can you find an alcohol ad that discourages drinking? In sweden, of course! This country is just perfectly doing things its own way. Viewers had to wait a long time for tv advertising. But the swedes have quickly caught up and their ads are among the world’s best. The beginnings of TV broadcasting in… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY

Malaysia, with its multicultural environment and ethnic diversity, is a uniquely cosmopolitan country that manages to bring together diverse communities through shared forms of art and culture. All Malaysians place great emphasis on the values associated with the Malaysian lifestyle and therefore celebrate all festivals exuberantly. For example, the Hari Raya holiday could easily be… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.

TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TRAVEL SECTOR TV AD COLLECTION

Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards the next creative idea. With customers returning to holidays in force post-pandemic, competition is high and strong brands are essential. TV advertising has a critical role to play and the travel sector delivers some stand out ad creative that… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY – COLOURFUL, CRAZY, FUN – AND COMPLETELY DIFFERENT

Japanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series.

TRAVELERS REACT TO AI-GENERATED TRAVEL ADS

AI has dominated the news for this first half of 2023 and using new artificial intelligence tools to help create ads has been all the buzz lately. So much so that NPR recently published an article and released a related podcast episode on how to recognize AI-generated images. The travel marketing space has been no different; AI… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

SPORT AND SOCIAL ISSUES: TV ADVERTISING IN GERMANY TAKES A MORE SERIOUS TURN

Not only discipline and organization, but also a specific humor, a love of sport and, above all, an intrinsic need to solve social problems. All of this is reflected in the German ads.

THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK

UK TV spots are winning awards around the worlds. And rightfully so. British creatives are pouring out some interesting ideas and are able to play both the poignant and the humorous notes. This is evidenced by the large number of awards that British brands took home from this year’s Cannes Lions 2023 International Festival of… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL

Nearly 124 million TV households, more than 14,000 advertising agencies, tens of billions of dollars invested in broadcast advertising, and the Super Bowl as a gold mine for TV spots. The USA just thinks big. Let us take a look at TV advertising in the United States in the past and today. Do you know… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

TV BETS ON ITS SERIES IN STARTING SUMMER SCHEMES

The biggest domestic TV stations are basing their summer programming schedules on reruns of their original series. Starting Monday, July 3, the biggest TV stations are switching to summer programming schedules. Some of the spring regulars have already run out in recent weeks, while others were still airing last week. A look at the evening… Continue reading THEME OF THE MONTH: TV SUMMER VIBES

FROM NEW YORK TO MANILA: TV ADVERTISING AROUND THE WORLD

In our summer series of articles, we will travel around the world to see TV advertising and its specifics in different countries.