THEME OF THE MONTH: BACK TO SCHOOL

CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT

During the Cannes Film Festival, the CMEmedia group unveiled a new centre dedicated to the creation of socially responsible content. During the Cannes Film Festival, the CME media group officially unveiled a new centre dedicated to the creation of socially responsible content. The project, called the CME Social Impact Centre, is set to operate across… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products. ESG campaigns – that is, advertising… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

AD EMISSIONS MEASUREMENT: LESSONS FROM THE FINNISH MARKET

Finland’s commercial TV broadcasters spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body. For markets facing the same challenge, the experience offers a useful reference point. Start narrow, then scale The project focused exclusively… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

GIVING SUSTAINABLE BUSINESSES THEIR FIRST TV SPOTLIGHT

Background B Corp certification is a globally recognised standard for businesses that meet high levels of social and environmental performance, accountability, and transparency. The certification is awarded by B Lab, a non-profit organisation. In the UK, there are thousands of certified B Corps, many of them small businesses with ambitions to reach mainstream audiences at… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

USING CARBON SCORING TO STEER ADVERTISING TOWARDS MORE SUSTAINABLE PRODUCTS

FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats climate-compatible advertising as a lever sales houses can actively control, rather than a passive constraint. The following sections highlight seven points sales… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

RMB BLUE, A TRANSITION BRAND AND COMMERCIAL SYSTEM FOR VALUES-BASED ADVERTISING

RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B perspective, to the ad market as a label attached to campaigns that… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

WHEN AN ALTERNATIVE CEASES TO BE AN ALTERNATIVE. WHY PLANT-BASED MARKETING SHOULD INSPIRE THE REST OF THE MARKET

World Vegan Day is now behind us — and today it serves as a reminder not only of growing interest in sustainability, but also of a transformation in the language of advertising itself. Plant-based brands have shown that communication does not need to be built on guilt or activism. It is far more effective to… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’

Slow fashion is no longer just a manufacturing philosophy – it is becoming a new language of fashion communication. Whereas seasonal trends once dominated advertising, today more and more brands are leaning towards a calmer, more thoughtful narrative. Instead of products, they present stories; instead of sales, they show manufacturing processes. Campaigns feature documentary aesthetics,… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

Sustainability and ESG – topics that have been resonating more and more recently. A few years ago, the Nova Group decided to film selected projects with the international BAFTA albert certification, which aims to minimise the carbon footprint of audiovisual productions. CME, whose portfolio includes TV Nova, has set itself an ambitious goal: to have… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY

Zlatý středník has announced the finalists for its 23rd annual awards. MSL Czech Republic received the most nominations, while Jsme Fér and Plzeňský Prazdroj received the most nominations from clients. The competition for communication projects and corporate media, Zlatý středník, organised by the Association for Strategic Communication and Public Relations (ASCOPA), announces the finalists of… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

ADS & DATA X SPA REINE ECO-PACK: UNLOCKING INCREMENTAL REACH THROUGH DATA-DRIVEN TV TARGETING

SPA Reine’s Eco-Pack campaign with Ads & Data sets a new benchmark in media innovation by combining linear TV with Addressable TV (Smart AD) to deliver incremental reach and optimize frequency. In a still water category under growing pressure from tap water and price-driven private labels, SPA Reine worked with Ads&Data to reaffirm its leadership… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

TV NOVA FILMED 60 PERCENT OF ITS PROGRAMS SUSTAINABLY LAST YEAR

TV Nova has reached a significant milestone in sustainable filming. In 2024, 60 percent of its programs received the BAFTA albert international certification, which assesses the environmental impact of audiovisual production. Their share is set to increase this year. Nova continues to implement its sustainable development strategy and is becoming a leader in eco-friendly filming… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

FOR LOVE ISLAND WE MADE PIZZA OUT OF WINDOW CLOTHS, SAYS TV NOVA SUSTAINABILITY CONSULTANT

After her studies, she worked with people with autism, and now she helps make TV shows sustainably. Aneta Kožuszniková helped create the ESG strategy for Nova TV and is responsible for the production of Love Island. The Central European Media Enterprises (CME) group, which includes TV Nova, TV Markíza and other stations from Bulgaria, Romania… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

BATTLES ON THE CATWALK AND TV SCREEN: ADVERTISING BATTLES BETWEEN FASHION GIANTS ZARA AND H&M

In the world of fashion, it’s no longer just about what hangs on the rack. Brands compete for attention in a world overwhelmed by advertising, fast fashion and ever-changing trends. The TV campaign is becoming a tool to stand out from the crowd, engage customers and convince them of the brand’s meaning and value. Zara… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

BUILDING BRANDS THAT MATTER: LESSONS FROM A DECADE OF THE WORLD’S MOST EFFECTIVE CAMPAIGNS

As WARC’s Rankings season comes to an end we’ve taken a deep dive into the state of sustainability campaigns over the last decade. A new report, Sustainability in the WARC Effective 100, in partnership with sustainability marketing expert Thomas Kolster, explores how sustainability work – whether defined as social or environmental – shows up in… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

What all can make its way into marketing, advertising and communications in the Czech market? Here’s an overview of this year’s trends. At the beginning of the new year, we bring you a overview of the trends that several companies predict will influence marketing, advertising and communication on the Czech market in the coming months.… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

We bring you an overview of the most important trends that influenced marketing in the domestic market this year. The Czech Republic continued to struggle with inflation and financial crisis this year, but according to all forecasts and the growing optimism of Czech consumers, the situation is slowly improving. However, the worse economic situation has… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

In 2023, Cristal, a Belgian beer brand, sought to increase positive brand association and awareness by highlighting the local ingredients and green energy they use in their production. The purpose of this campaign was to appeal to younger consumers and minimizing ad waste. To achieve this, Dentsu and Ads & Data partnered with Cristal to… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

RTL GERMANY’S ADDRESSABLE TV INNOVATION: DYNAMIC CREATIVE ADS FOR REWE GROUP’S INDIVIDUAL REGIONAL RETAILER MARKETING

Context REWE aimed to replace conventional paper brochures with a more sustainable communication method using digital sales channels while retaining the benefits of traditional flyers. They focused on Addressable TV (ATV) as an additional sales channel, complementing the existing digital solutions. The challenge was accurately displaying ads based on location, and showing digital flyers with… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL

Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos. In a world of misinformation, brands become a reflection of people’s own worldview and values. They make decisions mostly for economic reasons, but not only according to them.… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO

The top 10 trends that will influence marketing in the next year and beyond have been presented by Kantar. It addresses the limits of innovation, generative AI and the demands of retail media. Kantar’s Marketing Trends 2025 report, which is based on both attitudinal research and behavioural data, is designed to help marketers navigate an… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. Six players of the domestic audiovisual industry signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. The platform, initially an informal discussion forum, will serve as the main centre for… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

Here is another overview of selected sustainability-related news from the last quarter. We bring you another overview of the latest news in the field of ESG, CSR, sustainability and responsibility. The selection of news is prepared for MediaGuru.cz by Markéta Pavlíková, Head of Sustainable Solutions Fuse/OMG. Selected information from the Czech Republic Our standard of… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

SHOP SMART, SHOP GREEN: IP OSTERREICH AND GREEN SHOPPING DAYS COLLABORATION

As consumers grow more aware of the environmental and social consequences of their purchases, businesses are increasingly compelled to respond to these evolving values. Companies recognise that aligning with their audience’s concerns is not just a trend but a crucial strategy for long-term success. To meet the growing demand for sustainable options, IP Österreich, the… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

LEADING IN SUSTAINABILITY: ITV’S CLIMATE TRANSITION AMBITION

While most media leaders acknowledge the climate crisis as one of the defining challenges of our time, taking effective action as a TV company remains a significant hurdle. In a proactive step within the global media industry, ITV has recently published its Climate Transition Plan, setting a new standard for environmental responsibility in media. ITV… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

MOST YOUNG PEOPLE WANT COMPANIES TO DO MORE IN SUSTAINABILITY

As many as 69% of Gen Z youth believe companies could and should be doing more to enable consumers to make more sustainable purchasing decisions, according to a Deloitte survey. Fast fashion is avoided by 37% of Czech Generation Z and 33% of domestic millennials. Around 70% of young people in the Czech Republic actively… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS

As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market. In the highly competitive landscape of travel and tourism, brands are constantly seeking innovative ways to… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

ŠKODA, ČEZ, JÁGR, ČESKÝ LEV AND ČLOVĚK V TÍSNI. WHAT ARE THE MOST FAMOUS SPONSORSHIP BRANDS?

The success of athletes goes hand in hand with the interest of Czechs in supporting professional sport, which maintains a high awareness of sponsorship among the Czech public. Engaging in supporting projects in the field of sustainability and environmental protection can be a safe bet in building a positive image. Among the best-known “brands” –… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

Sustainability is a topic that resonates around the world. The media industry is no exception. Modern consumers are increasingly aware of environmental issues and tend to prefer brands that commit to sustainable practices. Advertisements that emphasise sustainability can engage these consumers and increase their brand loyalty. On the other hand, ads can also serve as… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS

We’ve waited a long time for any standards to measure carbon emissions from advertising and media, but they’re finally here. Now marketers can work with reliable metrics and give owners carbon data instead of assumptions. Progress in measuring greenhouse gas emissions in the advertising value chain is due primarily to the Global Alliance for Responsible… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE

New Industry Charter outlines the collective ambition and joint commitments of multiplatform TV & audio businesses worldwide. egta, the international trade body for multiplatform TV and audio businesses, proudly announces the launch of its Industry Charter, marking a significant milestone in its 50-year history. Unanimously adopted by over 180 companies across more than 40 markets,… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

The CzechTourism portal has published the plans of Czechs for this year’s holidays. Where will they travel and how much are they planning to spend? A total of 61% of Czechs plan to spend this summer holiday in the Czech Republic, most often in the South Bohemia and South Moravia regions. They are most likely… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME

Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES

Only 4% of Czechs know what the acronym ESG stands for. But two thirds consider themselves sustainable or ethical consumers. The Czech public is mostly unfamiliar with the abbreviation ESG, the letters that stand for the English words Environment, Social and Governance. However, it has high expectations of companies in the area of sustainability and… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

The European Green Claims Directive aims to prevent misleading claims about “green” products. Markéta Pavlíková summarises what it will mean for the communication of companies and their products. Clearer rules, transparency of communication and a more precise definition of what greenwashing is, including how to prove it. This is what the European Commission’s proposed directive… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS

Starting this May, TV Nova will begin offering its business partners advertising space in shows that have received international BAFTA albert certification. This is awarded by a UK platform focusing on sustainability in film and television and symbolises a commitment to environmental sustainability. The move is part of a drive to promote sustainable production practices… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

TV TUNES IN TO SUSTAINABLE ADVERTISING

This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

STUDY USA: BY THE NUMBERS: MOST AMERICANS WANT BRANDS TO PROMOTE DIVERSITY. BUT THERE’S A BIG CAVEAT

A new survey from Morning Consult found that American adults in every age demographic believe that corporations have at least some responsibility to display diverse, inclusive marketing. This data comes even as DE&I efforts at companies, universities and elsewhere are being criticized or even penalized by conservative legislators. Still, despite evidence of some fatigue around… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

RETHINKING SOME SUSTAINABLE STEREOTYPES

While European consumers can be divided into four broad groups when thinking about the environment, their behaviours differ from one country to the next, often in unexpected ways, finds a new study. The study by Forrester identifies the following types of green consumer: Active Greens (21%): environmentally friendly products are chosen ahead of low cost… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

JENNA STUDT FROM CRITICAL MASS: HOW CAN BRANDS EFFECTIVELY REACH GENERATION Z?

In an interview with AdForum, Jenna Studt, “social strategy director” at Critical Mass, says employers and brands need to actively engage in culture, sustainability and social responsibility to reach Generation Z. Generation Z is redefining the world of content and communication as we know it through activism, authenticity and social media. Jenna Studt, “social strategy… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

GREEN TV ADS NO MORE ENGAGING THAN AVERAGE

Television adverts with an environmental message are no more emotionally engaging than the average commercial, according to an analysis by System1. System1 analysed 1,000 randomly selected adverts from the last three years to assess whether they contained environmental messages and how these were being communicated. The analysis found that across System1’s ad testing metrics, ads… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

RMB’S SLICE: WHERE INNOVATION AND EXPLORATION FUEL THE NEXT-LEVEL BRANDED CONTENT

RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a result, in 2022, as an addition to the creative solutions unit launched in 2018 known as… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

POSITIVE ENVIRONMENTAL IMAGES MOTIVATE PEOPLE TO TAKE ACTION

If you want to motivate a consumer about an ongoing environmental issue, it’s better to use a positive image – for example, a smiling tree or smiling Earth – than to be a doomsayer.  That’s according to a study in the Journal of Academic Research which examined the use of anthropomorphism in motivating people about environmental issues.… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ

ESG, an initiative of the media company CME, which operates TV Nova and the Voyo video platform in the Czech Republic, will be led by Soňa Schwarzová and Hana de Goeij starting June under the brand CME CARES. Soňa Schwarzová will be CME Chief People and Sustainability Officer and Hana de Goeij will be CME… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING

Three in five people say sustainability messaging in advertising influences their brand choice, according to research from Sky Media. A study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants, using both survey and qualitative interview and focus groups, as well as implicit association measurement techniques. Key findings… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING

Most brands have made some sort of commitment to becoming more sustainable but just 4% of ads contain any such messaging, according to analysis that finds brands are prioritising price messaging over sustainability.  Creative X, a data-to-creativity business, used AI technology to analyse over 2.5 million global ads over a three-year period, supported by over… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

BRANDS CAN BE A FORCE FOR GOOD

Most consumers believe business can be a force for good, with 80% agreeing that brands can make money and support good causes at the same time, according to research from Ipsos. Further, almost two-thirds say they try to buy products from brands that act responsibly, even if it costs more. These are among the findings… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

HOW TO DO ‘GREEN’ ADVERTISING? AUTHENTICITY AND A PROACTIVE APPROACH WIN WITH CONSUMERS, HYPOCRITES ARE PUNISHED

We are living in a time of climate crisis and brands are therefore giving more and more space to ecology and sustainability in their advertising campaigns. But keep one thing in mind - the "preach the water and drink the wine" approach is becoming fatal in this discipline. Examples of good practice from abroad will show you how to master this difficult task.

KANTAR STUDY: FUTURE BRAND GROWTH WILL COME FROM BEING SUSTAINABLE AND AFFORDABLE

Most people around the world want to live in a more environmentally conscious way, but a cost of living crisis and the perception that sustainable products are more expensive means that it is only the wealthy who are able to do so – it’s a missed opportunity for brands. The latest Sustainability Sector Index from market researcher… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

HOW TO MAKE AN ENVIRONMENTALLY FRIENDLY FILM

The workshop on eco-friendly filming was led by Michaela Rýgrová (Association of Producers in Audiovisual, Greenfilming.cz) and Hana de Goeij, Head of Sustainable Filming & Content, TV Nova. The seminar took place within the workshops of the Karlovy Vary Film Festival and Hana de Goeij from TV Nova shared her experience with sustainable film production… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

SUSTAINABILITY SHOULDN’T BURDEN CONSUMERS WITH GUILT OR EXPENSE

In his first interview since becoming Unilever’s global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition. Unilever’s Samir Singh: Sustainability shouldn’t burden consumers with guilt or expense With the world emerging unevenly from a… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

BRAND PURPOSE CAN HAVE A BUSINESS EFFECT

Firms that decide to communicate socially beneficial topics must select carefully the area they want to focus on. A link between a topic and a brand that is not credible will backfire on the brand. That was the issue discussed at the Communication Summit. Brands that focus on non-commercial and non-profit projects as part of their… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again. For 44 % of Czechs, social responsibility is important when shopping. Up to 57 % are willing to pay extra for an environmentally friendly product or a product where a portion of sales goes to a… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS

Two projects of TV Nova have received official sustainable production certifications from the British Albert platform. The first one is a new series Mimořádné intelektové nadání (m.i.n.) directed by Marek Najbrt and Tomáš Pavlíček. the latter awarded project is the original sketch show První dobrá conducted by Vincent Navrátil. TV Nova has become the first… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

CONSUMERS DON’T BELIEVE A WORD WE SAY ON SUSTAINABILITY, HERE’S WHAT TO DO ABOUT IT

Consumers are increasingly skeptical of brands’ sustainability claims. Brands must be honest, transparent, committed and show urgency in order to build credibility with consumers, explains Wim Vermeulen, Director Strategy and Sustainability at Bubka, a Belgian advertising agency. We know that the drive for greater sustainability will affect every aspect of what a company or a brand does. We… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

CONSUMER PRESSURE ON BRANDS FOR SUSTAINABILITY IS INCREASING

Consumers are increasingly demanding a sustainable dimension and clear values from brands. Despite the pandemic, the direction of consumer behaviour, attitudes and preferences has not changed much in recent years. Trends that were observed before the outbreak of the covid-19 pandemic are still broadly valid and growing. This is according to this year’s Global Trends… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

HOW BROADCASTERS ARE TAKING STEPS TOWARDS SUSTAINABILITY

TVBEurope hears from the signatories of The Content Climate Pledge about how they are implementing sustainable practises across their businesses At November’s Cop26 event, a number of UK broadcasters signed up to The Content Climate Pledge, agreeing that they will develop processes that help them to consider climate themes when commissioning, developing and producing… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET

Within the next year, three in five people could start to boycott brands that don’t act on climate change, new research says, but the effect of media delivery and consumption of advertising on carbon emissions has so far largely escaped public attention.  Key findings A global study covering 24,000 people from 19 countries, by media… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

MARKETING TRENDS 2021: BRANDS SHOULD OFFER NEW CERTAINTIES

Brand purpose, credibility, social wellbeing, green strategy and e-commerce will all have an impact on marketing in the new year. Any crisis creates room for innovations. This year’s crisis, caused by the coronavirus pandemic, is no different in this respect. The world that lost confidence expects new certainties. And brands can help it. The next… Continue reading THEME OF THE MONTH: BACK TO SCHOOL

TARGETED BYRON SHARP, ANYONE?

Data can now make TV more effective. Even Byron Sharp should welcome more accurate targeting. Brands and their agencies face a dilemma. On the one hand, evidence from Byron Sharp shows that brands should drive reach of all purchasers in the category as often as possible. What’s more, according to effectiveness gurus Peter Field and Les… Continue reading THEME OF THE MONTH: BACK TO SCHOOL