THEME OF THE MONTH: INNOVATIVE TV FORMATS

14TH HBBTV SYMPOSIUM AND AWARDS TO TAKE PLACE ON 18-19 NOVEMBER 2026 IN BARCELONA, SPAIN

The HbbTV Association is pleased to announce that the 14th HbbTV Symposium and Awards will be held on 18-19 November 2026 in Barcelona, Spain. This year’s edition of the connected TV industry’s leading annual summit will take place at the Catalonia Barcelona Plaza, a landmark four-star hotel and conference venue situated directly on Plaça d’Espanya.… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV PUBLISHES FULL VIDEO RECORDINGS FROM HBBTV SYMPOSIUM AND AWARDS 2025

The HbbTV Association has published video recordings of all 20 conference sessions from the HbbTV Symposium and Awards 2025, offering the industry comprehensive insight into the key discussions and developments shaping connected television. The recordings are now available on the Association’s channel on YouTube. Held in Istanbul, the 2025 edition of the HbbTV Symposium and… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION

HbbTV 2.0.5 is a major update in the specification for interactive TV services. The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services via broadcast and broadband networks, has published version 2.0.5 of its core specification. HbbTV 2.0.5 is an update to HbbTV 2.0.4, published two years ago, and… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2025:… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly. Viewing of video content on connected large TV screens (CTV) is increasing and is already overtaking traditional linear TV globally. According to data presented at this year’s Adform Summit by Anton Karpovych… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes. The updated version of the programme includes the display of photographs… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2025. The jury members are: Ophélie Boucaud, Dataxis William Cooper,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV AWARDS 2025 OPEN FOR ENTRIES

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 13th HbbTV Symposium and Awards… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest meeting of the HbbTV Steering Group and marks a significant step forward in enabling widespread secure delivery of premium content via HbbTV-based services. The new specification formalises… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025. The annual key summit of the connected TV industry… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey. Co-hosted with TVekstra, a leading Turkish… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER

Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

IPTV VERSUS SATELLITE DISTRIBUTION

Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites. The rise of Internet Protocol (IP) as a distribution path is unquestionable and is changing the game in the media industry. It is driven primarily by the explosion of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PETR HATLAPATKA: CTV ADVERTISING IS GROWING IN REACH AND PRICE

Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising. Quality of content, more accurate targeting and a safe advertising environment are key factors that play an increasing role in the decision to buy video advertising. One of the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV REACHES 100 MILLION HOMES IN EUROPE

At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes. The HbbTV Association announced the milestone Thursday, based on market estimates by research company Dataxis. It’s anticipated the number of HbbTV households will continue to rise, reaching 108 million by the end of 2025, up from 97… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM

The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers. Targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, the event will provide exclusive,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players. The… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS

It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION

The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services. The “new” application, which is also available in some variation in the HbbTV menu of the channels of the Prima media group, has one goal –… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET

Internet has become the dominant source for watching video content and television. It is already significantly ahead not only of cable, but also of terrestrial viewing. The habits of the younger generation show that the trend of online television will grow stronger, according to research from NMS Market Research. A total of 70 per cent… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES

The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days. Media group Nova has upgraded its news portal TN.cz available under HbbTV technology. To access this portal directly, it is possible to use the blue button on the remote… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WINNERS OF HBBTV AWARDS 2024 ANNOUNCED

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2024, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2024: Best Use of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WHAT’S UP AT HBBTV?

Interview with chairman at HbbTV – Senior Advisor & Board Member in TMT & Digital – Strategic Alliances – Corporate Development – M&A – Industrial Affairs for Cable!Vision Europe. Mr Grivet, the HbbTV Symposium and Awards 2024 is just around the corner. What are the main topics we can expect this year and why are… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

In the TV business, we’ve become accustomed to a lot of acronyms and jargon. Just within the last few years we have been introduced to OTT, SVOD, AVOD, PVOD, FAST and various other iterations of what amounts to internet-delivered content that is either free to consumers or via subscription or one-off transaction.  But one less-buzzy… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

The HbbTV Association has given details of the conference programme of the HbbTV Symposium and Awards 2024.  The annual key summit of the connected TV industry will take place on 14-15 November in London, co-hosted with UK-based platform operator Everyone TV (backed by the BBC, ITV, Channel 4 & Channel 5). The conference will open with keynotes by… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2024. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis. The researchers estimate that over half of all European households will be reachable on HbbTV by 2026. By the end of the year, an estimated 97 million unique households in Europe (excluding Russia, Belarus, and Ukraine) will be reachable on HbbTV interfaces.… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

VINCENT GRIVET RE-ELECTED CHAIR OF HBBTV ASSOCIATION

Vincent Grivet (representing Eutelsat) will remain Chairman of the HbbTV Association. The members of the industry association’s newly elected Steering Group (SG) re-elected Grivet for another two-year term at their meeting on 21 June 2024. Jon Piesing (TP Vision) was re-elected the HbbTV Association’s Vice-Chairman. Xavi Redon (Cellnex Telecom) will continue to serve as Treasurer.… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2024 CALL FOR SPEAKERS

The 12th HbbTV Symposium and Awards on 14-15 November 2024 in London, UK will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), is inviting industry executives and experts to address the top-level audience as… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka. Since the beginning of May, Representation Media Club’s advertising space has expanded to include Canal+ content in video advertising. The video ad appears on the back of Canal+ Sport… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference. The future of TV signal distribution lies in convergence, where the reception of terrestrial broadcasting (DTT) and IPTV are intertwined. Miloš Mastník, CEO of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TN LIVE CELEBRATES ITS THIRD BIRTHDAY

On May 3rd, the news platform TN Live will celebrate its third birthday. “When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base. Nevertheless,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

TV stations using additional services based on the virtual red button have increased the freely available archive for one week. Instead of three days, the programmes of the free-to-air channels TV Noe, Óčko and Óčko Star are now available via HbbTV technology for one week. A richer TV archive is available through the TV programme,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2024: CALL FOR SPONSORS

The 12th HbbTV Symposium and Awards on 14th-15th November 2024 in London, UK will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), has compiled several attractive sponsorship packages. “There is already… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV: BREATHING LIFE TO BROADCAST TV

In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ

Lucie Oravčíková took over the management of Nova’s digital activities , including the voyo streaming service last year, from today’s Nova CEO Daniel Grunt. At the same time, she became head of digital at a sister TV group Markíza in Slovakia. Lucie Oravčíková has been in charge of Voyo and other digital activities of Nova… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

“Thanks to HbbTV, viewers mainly watch their favourite series”, says Iva Dohnálková about the red button technology. Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the “red button on the smart TV remote”. However, in an interview with Jakub Strýček, she revealed that the blue… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

With Christmas approaching, media group Nova is coming to its viewers with a redesigned version of HbbTV free archive available via the red button. Nova viewers can find the redesigned TV archive under the “TV Archive” tile in the HbbTV menu on each of the TV group’s channels. The viewer will not miss its new… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

The 11th HbbTV Symposium and Awards in Naples, Italy became with more than 220 registered participants from Europe, North America, Asia and Australia one of the most attended events in its 12-year history, reflecting the significance of HbbTV in the connected TV industry. If you weren’t able to join us in Naples or want to… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

The chair of the HbbTV Association has said that every big trend shaping the environment is making HbbTV “super relevant”. Speaking at the Association’s annual Symposium in Naples, Vincent Grivet said that while many people said watching television would be replaced by social networks or that people would do so on a small screen “watching… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV HAS A FUTURE. ITS BENEFITS ARE APPRECIATED BY VIEWERS AND ADVERTISERS ALIKE

More than 20 years have passed since the birth of HbbTV. This technology combining broadcast TV and internet services has opened up a new world for viewers and advertisers, one that continues to evolve and improve. The interactivity that hybrid broadcasting technology puts in the hands of people in front of TV screens has elevated… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM

The HbbTV Association has published the official guide to the HbbTV Symposium 2023. The brochure contains details of the venue, programme, speakers as well as sponsors and partner organisations. The online brochure for the HbbTV 2023 Symposium and Awards is available from today. The 48-page brochure presents details of the venue, provides an overview of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen’s continuous research shows, one quarter of Czech TV households are familiar with the red button. In its regular issue of the week, atmedia showed a trend of increasing number of red button users. Source: atmedia.cz

HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION UNVEILS NEW SYMPOSIUM FORMAT: THE “UNCONFERENCE”

The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with Comunicare Digitale, an Italian association for the development of digital television. For the first time, the HbbTV Symposium conference will be split into a traditional format on the first day while… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION OPENS ENTRIES FOR HBBTV 2023 AWARDS

The HbbTV Association is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples. The HbbTV Awards will be held for the sixth time, showcasing and celebrating best practice and excellence in the HbbTV community. The… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING

The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV. Known as AD SIMPLE, it has since the beginning of this month been available for advertising agencies and clients at www.adsimple.cz. Commenting on the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

VOD SERVICE PRIMA+ IS PREPARING NEWS

The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas). The VOD service prima+, launched in February this year, has now 90,000 paying users and almost 700,000 have… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS

The 11th HbbTV Symposium and Awards will take place 28-29 November 2023 in Naples, Italy. The HbbTV Association, which is organising the Symposium, has put together some attractive sponsorship packages. The HbbTV 2023 Symposium and Awards are aimed at platform operators, broadcasters, advertisers and ad technology providers, standards-defining organizations and technology companies. It offers immediate… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH

The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027. The volume of addressable TV advertising is set to increase by more than 50 percent globally by 2027 and account for 40… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

The HbbTV Association has issued a call for speakers ahead of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy. The Association, which is co-hosting the event with Comunicare Digitale, an Italian association for the development of digital television, is now inviting industry executives and experts to address the top-level audience… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA TO UPGRADE AVOD SERVICE

The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV. Speaking exclusively to Broadband TV News, TV Nova’s CEO Daniel Grunt added that addressable TV is also in its mid-term plans and that by the end of 2024 it will have… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution. In the April campaign, Škoda Auto communicated its new identity using exclusive ad formats. In addition, the company also measured the impact of TV advertising by using a Brand lift solution, which it implemented via HbbTV in cooperation… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES

The 11th HbbTV Symposium and Awards will take place on November 28-29, 2023 in Naples, Italy. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS

Nova Group’s HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the ‘red button’. For many people, it will not only be interesting, but ultimately less intrusive. Last autumn saw the introduction of the Quiz Questions feature, which allowed viewers to be quizzed directly during a… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+

The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button. Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES

The 11th HbbTV Symposium and Awards, which takes place on November 29-30, 2023 in Naples, Italy, will provide a unique platform to discuss all relevant topics in the HbbTV universe with high-level industry executives and experts. The annual key summit of the connected TV industry targets platform operators, broadcasters, advertisers and adtechs, standards organisations and… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE?

TV Nova celebrates its 29th birthday. On Friday, 4 February 1994 at 7pm, the first commercial television in the Czech Republic started broadcasting live from the National Museum. The name of the new station – Nova – was chosen from thousands of suggestions and ideas sent in by viewers. Soon after its launch, TV Nova… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM

The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV

HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET TO EARN MORE THAN THREE TIMES THE REVENUE FROM ONLINE ADVERTISING THAN FROM ONLINE SUBSCRIPTION SALES WITHIN FIVE YEARS. THIS WAS ALSO DISCUSSED AT THE HBBTV SYMPOSIUM. With HbbTV technology, targeted and personalised advertising messages can be brought into… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2022: Best use of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER

This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million. The number of active users of red button or HbbTV (hybrid TV broadcasting) in the Czech market is one million, according to ATO-Nielsen Admosphere data. In the Czech Republic, 92% of households… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON

The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH

Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format. Nova Group is coming up with a new feature in HbbTV broadcasting (Hybrid Broadcast Broadband TV) or the red button. This is a Quiz/Question feature that allows… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups. An average 14% increase in the cost of TV advertising on Media Club stations for 2023, the introduction of only one basic bundle of stations and its variations for defined target groups or… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022

Top-level executives from major market players and leading industry experts will discuss the latest developments in the connected TV market, unveil new products and services and provide exclusive insights in future trends at the 10th HbbTV Symposium and Awards on November 9-10 in Prague hosted by the HbbTV Association and the Czech Association of Commercial… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023

TV Nova will partly reflect the price increase in its business policy for 2023. it will increase its TV advertising cost by 12%. Nova TV Group will increase the cost of TV advertising by 12% for 2023. “The current economic situation has affected virtually all areas of the economy, not excluding the TV market. Likewise,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The finalists are (in alphabetical… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES

Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of  Innovation Day conference. The Ministry of Industry and Trade (MIT) will continue to support the free-to-air digital terrestrial broadcasting (DTT) platform beyond 2030. Miloš Mastník, general director… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022. The jury members are: Nicole Agudo Berbel, ProSiebenSat.1 Robert Briel, Broadband TV… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app. The app displays discount promotions and flyers from retail chains in the HbbTV hybrid broadcasting environment. This feature was originally operated separately under the name Prima Leaflets, but is now part of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

6 REASONS WHY LINEAR TV IS NOT DEAD

Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching? [Updated August 2022] Here’s a headline we read recently that made us pause and take stock of things: ‘The death of linear TV: exaggerated, imminent, or simply premature?’ Nothing… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

Czech viewers have become quite used to the fact that the red button on the remote control brings up additional functions to the broadcast. In the last year, TV Nova has also paid more attention to this area. TV Nova invests in the development of HbbTV. Through connected smart TV technology, it offers bonus content,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA HAS EXPANDED THE SOCIAL TV APP IN HBBTV TO INCLUDE TIKTOK

Nova Group is expanding the capabilities of the red button and coming up with a new feature in the SocialTV app environment. The latter was introduced to users in May in connection with the integration with the social network Instagram. Now the app is being upgraded with another social network – TikTok. Viewers who have… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV AWARDS 2022 OPEN FOR ENTRIES

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest takes place as part of the 10th HbbTV Symposium and Awards on November… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today.

HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERS

The HbbTV Association, which co-hosts the in-person event Symposium HbbTV with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.

NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services. Nova Group launches Social TV app as part of hybrid broadcasting (HbbTV), extending its red button services. Viewers can launch the new feature with internet-connected smart TVs using the red button. The Social TV app allows the collection… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS

The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV

An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV. TV Prima has introduced Max Reach, an advertising format that combines TV spot campaigns and HbbTV. It uses targeting that works with data about TV devices – whether or not they have seen the intended ad… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT

Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group’s offer from autumn 2021. TV Nova said it sees HbbTV as an ever-evolving technology… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC

Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa. CRa adds that it provides infrastructure for OTT services to customers such as the TV groups Prima and Nova and the Mafra publishing house. It is also developing the possibility of targeted content broadcasting within HbbTV. Commenting on the development,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE

The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR

The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima. The number of video views on the Czech Internet and time spent watching online videos increased last year. This is shown by the data… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS