THEME OF THE MONTH: CREATIVITY

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026. This year’s global line-up brings together a diverse group of experts representing the full… Continue reading THEME OF THE MONTH: CREATIVITY

ADC CZECH AWARDS: GRAND PRIX FOR KITKAT PHONE BREAK CAMPAIGN

The Grand Prix at this year’s ADC Czech Creative Awards  went to the “KitKat Phone Break” campaign by VML Prague. The winners of this year’s 33rd ADC Czech Creative Awards have been announced. A total of 76 prizes were awarded. The Grand Prix was awarded to the “KitKat Phone Break”campaign by VML Prague. The Czech… Continue reading THEME OF THE MONTH: CREATIVITY

CANNES LIONS ANNOUNCES ITS 2026 PROGRAMME

Oprah Winfrey is honoured as the 2026 Cannes LionHeart. A global line-up of creative legends, innovators and cultural voices will take to the stage including Stella McCartney, Patagonia and Google DeepMind. Cannes Lions has announced its 2026 programme, which will bring together a diverse community of global creative leaders and changemakers across five days this… Continue reading THEME OF THE MONTH: CREATIVITY

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference. Artificial intelligence can now outperform humans in execution and operational tasks, but its capacity for… Continue reading THEME OF THE MONTH: CREATIVITY

ADC CZECH AWARDS PUBLISHES A GALLERY OF ENTRIES

The ADC Czech Creative Awards competition has made the gallery of all 257 entries available. All 257 entries submitted tothis year’s ADC Czech Creative Awards 2026 competition can be viewed in the gallery on the adcawards.cz website. The winners will be announced on 29 April at the Nová spirála in Prague. Among the most active… Continue reading THEME OF THE MONTH: CREATIVITY

PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals –… Continue reading THEME OF THE MONTH: CREATIVITY

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August. Golden Drum, an international creative festival, is launching its 32nd edition. Applications will be accepted until 26 August in six different sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum and a… Continue reading THEME OF THE MONTH: CREATIVITY

STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated. If the way to figure out what’s going on is to follow the money, the story in the television business continues to be the shift to streaming and connected TV. The latest example is a new survey released by Advertiser Perceptions… Continue reading THEME OF THE MONTH: CREATIVITY

THE VISUAL TRANSFER EFFECT: HOW SOUND BUILDS BRANDS

In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry significant implications for how audio is planned, sold, and valued within the wider media mix. Context Talpa Media… Continue reading THEME OF THE MONTH: CREATIVITY

CHANNEL 4 SHOWS HOW PUTTING ACCESSIBILITY FIRST BENEFITS BOTH CUSTOMERS AND COMMERCIAL WITH CURRYS’

Context Channel 4’s Diversity in Advertising Award 2025 set its brief under the theme “Inclusive by Design”. It asked brands to embed inclusive practices into the creative, rather than at the end of production. The initiative linked that ambition to airtime: £1m of advertising space across Channel 4’s portfolio sat behind the winning campaign. The… Continue reading THEME OF THE MONTH: CREATIVITY

USING ELECTION NIGHT VIEWING HABITS TO MAKE A RETAIL MESSAGE FEEL LIKE ENTERTAINMENT

This campaign connected Bauhaus’s retail messaging to a major national television event. In Finland, municipal and regional elections feature hours-long results TV programmes that track vote counting as results come in. Bauhaus (a major home improvement retailer) partnered with the biggest national broadcaster, Sanoma, to create branded entertainment within this format, using “price” as the… Continue reading THEME OF THE MONTH: CREATIVITY

WHEN DISNEY CAME TO DANCING: A LIVE SHOW BECOMES A FAIRYTALE

Inspired by Disneyland Paris’s Disney Music Festival, where performances by Disney-movie characters fill the park with dance and live music, DPG Media’s creative team proactively conceived an unprecedented brand integration: a dedicated Disney-themed episode of Dancing With The Stars. The concept was not driven by a client brief. Knowing the client’s wishes and dreams, and… Continue reading THEME OF THE MONTH: CREATIVITY

WHEN A CROSS-FORMAT APPROACH MULTIPLIES IMPACT: BOL × HUIS GEMAAKT ACROSS CONTENT & CONTEXT

Description Bol is Belgium’s largest e-commerce platform, a household name for buying books, electronics, and everyday items online. But furniture and home décor? That was not what consumers associated with the brand. DPG Media set out to change this perception through a multi-format partnership with Huis Gemaakt (“Home Made”), a popular Flemish TV show where… Continue reading THEME OF THE MONTH: CREATIVITY

A SPECIAL CHRISTMAS AD BREAK AS PRIMETIME ENTERTAINMENT

Background In the Netherlands, Christmas commercials hold a special place in television culture. Much like the Super Bowl in the United States is known for its spectacular commercials, the Dutch festive season is the moment when brands showcase their most creative, emotional storytelling. Over the years, several Christmas campaigns have achieved iconic status, moving and… Continue reading THEME OF THE MONTH: CREATIVITY

GIVING SUSTAINABLE BUSINESSES THEIR FIRST TV SPOTLIGHT

Background B Corp certification is a globally recognised standard for businesses that meet high levels of social and environmental performance, accountability, and transparency. The certification is awarded by B Lab, a non-profit organisation. In the UK, there are thousands of certified B Corps, many of them small businesses with ambitions to reach mainstream audiences at… Continue reading THEME OF THE MONTH: CREATIVITY

ELEVATOR PITCHES MADE REAL: GIVING BLACK ENTREPRENEURS A NATIONAL STAGE

Black-owned businesses in the UK face significant barriers to success. Only 0.24% of venture capital funding reaches Black founders, and one-third of Black entrepreneurs struggle to gain belief in their ventures. Channel 4, in partnership with Lloyds Bank (one of the UK’s largest retail banks), created the Black in Business initiative to address these disparities.… Continue reading THEME OF THE MONTH: CREATIVITY

WHEN SILENCE SPEAKS LOUDER

Code of Silence was a landmark drama for British television. The show starred Rose Ayling-Ellis, a deaf actress who became famous after winning Strictly Come Dancing, a popular British celebrity dance competition. In the drama, she plays a deaf woman whose exceptional lip-reading skills make her central to a covert police investigation. The production featured… Continue reading THEME OF THE MONTH: CREATIVITY

TURNING ONE TRAVEL OFFER INTO TWO TV STORIES FOR TWO TYPES OF FAMILIES

Attraction Tickets sells Florida attraction tickets and theme-park hotel packages to UK customers. It has served more than five million customers since 2002 and offers access to destinations including Walt Disney World Resort, Universal Orlando Resort, SeaWorld and Disneyland Paris. In a competitive travel market, people compare options quickly, and marketing is judged by its… Continue reading THEME OF THE MONTH: CREATIVITY

BUILDING TRUST FOR PRIVATE HEALTHCARE BY PUTTING DOCTORS FIRST AND USING TV AS A TRUSTED NATIONAL STAGE

Campaign objectives To challenge the belief that only state hospitals deliver life-saving care, AKFA Medline decided to produce a doctor-led manifesto film and placed it on national TV, with IM Service handling broadcast delivery, timing, and exposure for a sensitive message. The campaign brief combined awareness with credibility: increase brand awareness, strengthen trust and loyalty,… Continue reading THEME OF THE MONTH: CREATIVITY

TURNING TRUSTED TV MOMENTS INTO BOOK SALES BY LINKING ATTENTION TO CLEAR PLACES TO BUY

Standaard Boekhandel is a Belgian book retailer. It wanted to make reading feel relevant again at a time when many people spend more time with other entertainment. The brand also wanted its bookstores to stay strong places for discovery, where people browse and find new titles, not only pick up a book they already decided… Continue reading THEME OF THE MONTH: CREATIVITY

A MARRIAGE PROPOSAL TO BELGIUM’S HOME BREWERS

Belgium is famous for its hundreds of beer varieties, microbreweries, and passionate home brewing community. Grimbergen, a well-respected abbey beer brand owned by Alken Maes Brewery, wanted to shift how consumers perceived them. Rather than being seen as simply a reliable beer choice, the brand wanted to build a deeper emotional connection with consumers. The… Continue reading THEME OF THE MONTH: CREATIVITY

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

This year’s 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries. The Art Directors Club Czech Republic announces the composition of the juries for the 33rd edition of the ADC Czech Creative Awards 2026. Fifty judges from across Europe will decide on the best creative works of 2025 on… Continue reading THEME OF THE MONTH: CREATIVITY

WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026

For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall. To reach as wide an audience as possible, brands are now designing Super… Continue reading THEME OF THE MONTH: CREATIVITY

MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

Marketing expert Mark Ritson focused his commentary on Czech Christmas campaigns and how January campaigns are failing. Mark Ritson’s commentary was provided to MediaGuru.cz by the Proficio agency, which accompanied it with a commentary by Jan Kurel. We are publishing both texts. Yes, I know. Christmas is long gone. Weeks have passed since the holidays… Continue reading THEME OF THE MONTH: CREATIVITY

STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT

The StartupJobs career portal is launching a campaign created entirely using artificial intelligence. The advertisement visually embodies the platform’s main motto, which is moving forward. The marketing agency Ydeal participated in the creation, combining more than nine AI tools in the production of the spot. The campaign is running on social networks and online. The… Continue reading THEME OF THE MONTH: CREATIVITY

WHEN BRANDS BECOME CHARACTERS: TRANSFORMING PRODUCT PLACEMENT INTO ENTERTAINMENT

ProSieben and Joyn broke new creative ground with The Masked Singer Germany, transforming traditional product placement into something unprecedented. Seven.One Media worked with Playmobil to create a partnership where the brand did not just sponsor the program or place products within it – instead, the brand became a competing character. The Playmobil Pirate mask sang,… Continue reading THEME OF THE MONTH: CREATIVITY

YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS

The eighteenth edition of the Young Lions CZ competition for young creators is kicking off. Building on last year’s changes, it aims to serve as a year-round community and development platform again this year. The Young Lions Czechia competition for young creatives and marketers is entering its 18th year. This year, the organisers are building… Continue reading THEME OF THE MONTH: CREATIVITY

WHEN ENTERTAINMENT BECOMES EDIBLE

General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: McDonald’s Sector:  FMCG (Food & Beverage) Media: Linear TV, digital video, social media, in-app activation, in-store Time period: 4 months (September – December 2024) Background Hot Ones is a popular interview show concept in which well-known personalities answer in-depth questions while tasting progressively spicier hot sauces, creating a mix of entertainment, authenticity, and… Continue reading THEME OF THE MONTH: CREATIVITY

CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT

Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie. Why joined-up thinking matters Creative and media are often siloed endeavours within the advertising process. Making sure creative work has emotional resonance is undoubtedly vital, as is reaching… Continue reading THEME OF THE MONTH: CREATIVITY

AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

Artificial intelligence is gradually replacing some of the manual work done by advertising creators, but it cannot replace human creativity and thinking, said Jan Suda, assessing the current situation at the Marketing Meeting conference. The possibilities of artificial intelligence in advertising are often overestimated. Jan Suda, Media & Channels Strategist at McCann Prague, said this… Continue reading THEME OF THE MONTH: CREATIVITY

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

Read about creating messages that resonate with consumers well beyond the Big Game. Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren’t about one night of buzz; they’re about consistent, brand‑building that works both in the moment and afterward for an… Continue reading THEME OF THE MONTH: CREATIVITY

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field. “It’s the one time that media seem to let their guard down and let brands have a voice,” said Bret Werner,… Continue reading THEME OF THE MONTH: CREATIVITY

AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion. The Association of Communication Agencies (AKA), in cooperation with the Art Directors Club Czech Republic (ADC), is launching an industry initiative called Síla nápadu. Its… Continue reading THEME OF THE MONTH: CREATIVITY

ADC AWARDS 2026 ACCEPTING APPLICATIONS UNTIL THE END OF FEBRUARY

The ADC Awards competition is now accepting entries for this year’s competition with the slogan “ADC Awards are the new CAPTCHA”. The Art Directors Club Czech Republic is now accepting entries for the 33rd annual ADC Awards competition. Early Bird applications can be submitted until 31 January, with the standard deadline ending on 28 February.… Continue reading THEME OF THE MONTH: CREATIVITY

CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

The Czech participation in the international ADC*E Awards competition recorded a record result – seven awards. In the international ADC*E Awards, Czech agencies took home a total of seven awards – succeeding across categories from crafty to data work to PR events. They have advanced to the European round as winning or shortlisted projects from… Continue reading THEME OF THE MONTH: CREATIVITY

BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE

In an advertising-saturated world, the brands that succeed are those that become part of the culture. According to Darko Silajdžić of McCann Prague, the path to brand fame leads through emotion, creativity and relevant activations that respond to customer needs. Brands that can become part of the culture have an edge over their competitors. “People… Continue reading THEME OF THE MONTH: CREATIVITY

ART DIRECTORS CLUB ANNOUNCES THE THIRD CREATIVE EXPRESS

ADC is launching the next edition of the Creative Express Czech Slovakia competition for young talents aged 21 to 28. The Art Directors Club Czech Republic (ADC) is launching registration for the third edition of the Creative Express Czech Republic competition, aimed at young talents aged 21 to 28. The project connects the Czech and… Continue reading THEME OF THE MONTH: CREATIVITY

WHEN AN ALTERNATIVE CEASES TO BE AN ALTERNATIVE. WHY PLANT-BASED MARKETING SHOULD INSPIRE THE REST OF THE MARKET

World Vegan Day is now behind us — and today it serves as a reminder not only of growing interest in sustainability, but also of a transformation in the language of advertising itself. Plant-based brands have shown that communication does not need to be built on guilt or activism. It is far more effective to… Continue reading THEME OF THE MONTH: CREATIVITY

VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM

The International Golden Drum Festival has announced the winners of its competition. Gold went to VML, silver to McCann and bronze to Zaraguza. The Golden Drum Creative Festival has announced the winners of its competition. Czech agencies also scored points. In addition to the Young Drummers category, which was won by the talents Joanna Santarius… Continue reading THEME OF THE MONTH: CREATIVITY

SNOOP DOGG TURNS 53 — AND STILL PROVES AUTHENTICITY IS THE BEST MARKETING

On 20 October, Snoop Dogg celebrated his 53rd birthday — calmly, humorously, and with the effortless detachment that has become his trademark. The rapper who helped define the sound of West Coast gangsta rap in the 1990s has become a living brand and a cultural institution. His voice, style, and irony long ago crossed the… Continue reading THEME OF THE MONTH: CREATIVITY

HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA

Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is… Continue reading THEME OF THE MONTH: CREATIVITY

INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING

Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences. In a conversation with EMARKETER, Joshua Blum, director of research and analytics at BrightLine, described how interactivity is becoming the norm for CTV ads, and addressed lingering advertiser misconceptions. Blum highlighted that interactivity is… Continue reading THEME OF THE MONTH: CREATIVITY

FORUM MEDIA 25 CONFERENCE IS COMING UP. WHAT WILL THE EFFIE STAGE BRING?

The Effie Stage at this year’s Forum Media 2025 international conference will provide an opportunity to look at data on marketing effectiveness and be inspired by the best European and domestic projects. For the second time, the Effie Stage will announce the Effie Czech Republic shortlist and the winners of the Art Directors Club special… Continue reading THEME OF THE MONTH: CREATIVITY

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he… Continue reading THEME OF THE MONTH: CREATIVITY

EFFECTIVENESS IS BUILT ON CONSISTENCY AND CREATIVITY, EMERGED FROM THE CREATIVE IMPACT DISCUSSION FORUM AT THE CANNES LIONS FESTIVAL

At the Cannes Lions Festival, leading marketers, prominent creatives, and representatives from research agencies come together each year to explore the relationships between creativity, consistency, and effectiveness. This year, as part of the Creative Impact discussion forum, they focused on finding ways to maintain brand consistency in an uncertain and ever-changing environment, leverage creators and… Continue reading THEME OF THE MONTH: CREATIVITY

CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

Up to 85% of marketers believe that creativity is the key to success, but only 59% know what good creativity actually means, according to the survey. 83.5% of marketers believe that creativity is the key to advertising performance, but only 58.5% of respondents agree within their team on exactly what good creative is. That’s according… Continue reading THEME OF THE MONTH: CREATIVITY

WOOD AND HEGARTY: ADVERTISING NEEDS A NEW CREATIVE REVOLUTION

Creativity is essential for business growth, and its importance is increasing in the age of AI. Agencies and CMOs have the opportunity to become drivers of creativity and strategic partners to company leadership, as emphasised in a webinar featuring John Hegarty and Orlando Wood. During Wednesday’s Global TV Group webinar hosted in the Czech Republic… Continue reading THEME OF THE MONTH: CREATIVITY

ORLANDO WOOD AND SIR JOHN HEGARTY ON HOW CREATIVITY FUELS BRAND GROWTH

This year marks a symbolic anniversary – 150 years since the first documented use of the word creativity in English. Historian Adolphus William Ward used the term in 1875 in reference to William Shakespeare’s “poetic creativity”. Today, the importance of creativity in all sectors, including the media, is unquestionable. According to Sir John Hegarty, who… Continue reading THEME OF THE MONTH: CREATIVITY

ORLANDO WOOD INTERVIEW: WHY ADVERTISING NEEDS SHOWMANSHIP AGAIN – AN INTERVIEW WITH ORLANDO WOOD

Orlando Wood share his views on the enduring principles of effective advertising, the future role of television, and how brands can rediscover the creativity that fuels long-term growth.

SUMMER-FLAVOURED TV ADVERTISING: AD SPOTS FILLED WITH SUN, SEA AND CHEERFUL VIBES ENCOURAGE SHOPPING

Summer will soon be over, but its mood continues, as does the flood of TV commercials aimed at capitalizing on consumers' summer behavior.

BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

The nostalgic campaign continues a strategy rooted in fan truths, which is paying off for McDonald’s. On its journey to rebuild connections with younger audiences, McDonald’s has traveled into subcultures including hip-hop, K-pop, anime, and streetwear. But for years, one world had fallen off the map: the magical realm of McDonaldland. First introduced in 1971,… Continue reading THEME OF THE MONTH: CREATIVITY

THE SCHOOL YEAR BEGINS IN AUGUST ON TV SCREENS. WHAT DO EDUCATIONAL ADS TELL US ABOUT SOCIAL VALUES – AND ABOUT OURSELVES?

Television campaigns focused on education no longer promote only crayons, backpacks and university brochures. Instead, they have become a tool for presenting universal social values, parental ambitions and cultural identity. From Target’s musical spectacle in the US to the digital revolution of India’s Byju’s to the film-style public campaign of the French Ministry of Education,… Continue reading THEME OF THE MONTH: CREATIVITY

CREATIVITY IS THE MOST IMPORTANT COMPONENT OF OUR CIVILISATION. CREATIVITY IS LIFE, SAYS SIR JOHN HEGARTY

Creativity is not the domain of artists—it is the holy grail for people working in various fields. It is an act of self-expression and therefore a vital competency for anyone who wants to grow and innovate, and who seeks new ways to create value and move themselves and their community forward. As such, it is… Continue reading THEME OF THE MONTH: CREATIVITY

NOSTALGIA LEVEL: MAX. HOW DO RETRO ADS WIN CUSTOMERS’ HEARTS?

Memories of the good old days are both enjoyable and highly impactful – something brands eagerly leverage in their marketing. Nostalgia is one of the major marketing trends of 2025 and can connect consumers with the past, evoke positive emotions and create a deeper relationship with the brand. Advertisements referring to the popular culture of… Continue reading THEME OF THE MONTH: CREATIVITY

REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

New data from EDO finds that ads during football games on Peacock, Netflix, and Amazon last year were more effective than in-game linear. The NFL has met its greatest broadcast rival, and it is NFL streaming. Today, television data and analytics firm EDO released its third annual NFL TV Outcomes Report to ADWEEK with what’s… Continue reading THEME OF THE MONTH: CREATIVITY

SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading THEME OF THE MONTH: CREATIVITY

SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.

SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are… Continue reading THEME OF THE MONTH: CREATIVITY

HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

When Clash of Clans – a mobile video game made by Supercell that reportedly has up to 150 million monthly users – lost relevance and some love, the marketing team took creative risks to stage a brand comeback, revealing their secrets at the Cannes Lions Festival. “We need to be agile, we need to hop… Continue reading THEME OF THE MONTH: CREATIVITY

SUMMER-FLAVOURED TV ADS: THE MOST SPARKLING REFRESHMENT FOR THE HOTTEST DAYS

Hot summers are perfect for advertising all kinds of drinks and other refreshments. What advertising strategies do the most famous brands choose, and which summer adverts are the most appealing? When a wave of summer heat sweeps across the land and the air shimmers with warmth, the blazing sun drives us to seek shade, cool… Continue reading THEME OF THE MONTH: CREATIVITY

BREATHTAKING ADVERTISING: DINOSAURS IN AD SPOTS INSPIRED BY JURASSIC WORLD

Eager dinosaur fans have just witnessed the premiere of the new film Jurassic World: Rebirth. This event has once again stirred interest in one of the most iconic film franchises of all time. Jurassic Park is not only a phenomenon for dinosaur enthusiasts but also an endless source of inspiration for the advertising industry. This… Continue reading THEME OF THE MONTH: CREATIVITY

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition. The Association of Communication Agencies (AKA) is launching the 28th edition of the Effie Awards Czech Republic competition. Campaigns can be submitted until 24 August. The winners will be selected by a jury of more than forty members during the autumn,… Continue reading THEME OF THE MONTH: CREATIVITY

4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions. “When you say “outdoor”, you imagine an eight-thousander, bad weather or sport. But the vast majority of… Continue reading THEME OF THE MONTH: CREATIVITY

CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

The Cannes Lions Festival has recognised the world’s most creative campaigns. MAM brings you a selection of the ten most successful ‘lion collectors’. According to Cannes Lions 2025, WPP, a DDV Worldwide network, was named Creative Company of the Year, while Serviceplan was named Independent Network of the Year. Publicis Conseail, Paris, was named Agency… Continue reading THEME OF THE MONTH: CREATIVITY

CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading THEME OF THE MONTH: CREATIVITY

VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN

The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition. The Czech agency VML has won the highest award, the Grand Prix, at the ongoing creativity festival Cannes Lions for its campaign ’Take a break from your mobile phone“, created… Continue reading THEME OF THE MONTH: CREATIVITY

CANNES LIONS AWARD SUBMISSIONS REMAIN FLAT IN 2025

The Cannes Lions International Festival of Creativity received 26,900 award submissions for 2025, up less than 1% compared to last year’s tally. Total entries are down 38% from their peak nearly a decade ago. A handful of categories, such as Design, Creative B2B, and Entertainment Lions for Sport, saw double-digit growth in entries. Submissions for the Glass… Continue reading THEME OF THE MONTH: CREATIVITY

COMING UP LATER: THE EYEWATERING COST OF DULL MEDIA

Dull ads cost companies millions of dollars to achieve the same effect – now, new research to be presented today at Cannes Lions by eatbigfish’s Adam Morgan and Dr. Karen Nelson-Field examines and quantifies the silent drain on our budgets caused by dull media formats. Why dull matters As Adam Morgan explained at last year’s… Continue reading THEME OF THE MONTH: CREATIVITY

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading THEME OF THE MONTH: CREATIVITY

STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS

Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success indicator for marketers, boosting both ROAS and sales. A new WARC Strategy report, What’s working in raising… Continue reading THEME OF THE MONTH: CREATIVITY

BRAND BATTLES: THE GREATEST DRAMA ON TV WITHOUT ACTORS – ONLY SLOGANS AND LOGOS

Big brands are tirelessly climbing the ladder to get to the top. And so there is no choice but to pull out all the stops. For example, TV advertising.

ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

The ADC Creative Awards have announced their winners. McCann Prague received the highest number of points in the 32nd edition of the competition, while Leonard Savage took home the Golden Torch. The winners of the 32nd annual local competition for creativity in commercial communication, the ADC Czech Creative Awards, have been announced. The awards were… Continue reading THEME OF THE MONTH: CREATIVITY

FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

Nikola Foktová and Aleš Brichta will represent Czech creatives on the jury at this year’s Golden Drum festival. The international creativity festival Golden Drum has announced the juries and section presidents for its 31st edition. This year, two Czech creatives will also be on the jury – in the Craft Drum section, the submitted works… Continue reading THEME OF THE MONTH: CREATIVITY

LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

The winner of the Like Generation Z award at the ADC Awards was the “Nenasaditelný prsten” campaign created by Leo Burnett for Prague Pride. For the third time, multimedia students studying economics at the University of Economics in Prague have chosen the winner of the Like Generation Z award at the ADC Awards. The award… Continue reading THEME OF THE MONTH: CREATIVITY

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries. After three days of intense jury evaluation, ADC, the organizer of the 32nd ADC Czech Creatie Awards, announces this year’s shortlist – out of 270 entries, 118… Continue reading THEME OF THE MONTH: CREATIVITY

FLEMA UNDERGOES FUNDAMENTAL CHANGE, HIGHLIGHTING CAMPAIGN GOALS AND BRAVERY

Flema, the innovative media usage competition, is introducing a significant change to the competition categories this year. It also marks its 20th anniversary, which is an opportunity to take stock of where media planning has moved and how it is dealing with changes in the market. The Flema media creativity competition marks its 20th anniversary… Continue reading THEME OF THE MONTH: CREATIVITY

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup. When Apple introduced the first generation iPod music player in 2001, there were already a number of competitors on the market. Yet within two years, the new product had already captured more than a third of the… Continue reading THEME OF THE MONTH: CREATIVITY

BRAND BATTLES IN THE BEVERAGE MARKET: COCA-COLA AND PEPSICO ON THE BATTLEGROUND

The Cola Wars, which have been raging for over a hundred years between the iconic brands Coca-Cola and Pepsi, take place not only on store shelves but especially in advertising space. In this fight, television commercials have played a key role, becoming the main tool for building consumer loyalty and brand identity. The rivalry between… Continue reading THEME OF THE MONTH: CREATIVITY

OMNICONNECT: EMOTIONS ARE AN UNTAPPED RESOURCE IN ADVERTISING

Another edition of the OmniConnect conference took place, with high-ranking representatives of Omnicom’s network agencies in attendance. The emphasis on emotional connection with audiences is proving crucial to the long-term success of brands. Yet, in today’s advertising world, the rational side of decision-making receives overwhelming attention. “But the future of business depends on how we… Continue reading THEME OF THE MONTH: CREATIVITY

BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA

The automotive industry is one of the most competitive sectors in the world. As a result, the battle between brands for customer favour doesn’t just take place on racetracks, but mainly in the advertising industry. Gone are the days when it was enough to show a beautiful woman casually leaning against a shiny car to… Continue reading THEME OF THE MONTH: CREATIVITY

BRAND BATTLES: FAST-FOOD OUTLETS MCDONALD’S, BURGER KING AND KFC USE PROVOCATION, TECHNOLOGY AND EMPHASIS ON TRADITION

Competition is fierce in the fast-food sector. Each brand has completely different weapons in its arsenal. What advertising strategies are the global giants using to keep the competition at bay? At first glance, it might seem that fast-food chains have it easy in these hectic times. Unlike in earlier times, most of us are spending… Continue reading THEME OF THE MONTH: CREATIVITY

THE BIG BRAND BATTLES: NOSTALGIA, COMPARISON, AND PROVOCATION WORK WELL IN ADVERTISING WARS

When two or three strong brands meet in a certain market segment, they go head-to-head. There is only one spot in the sun, and while there doesn’t have to be just one winner, anyone who hesitates may find with dread that they are not among the top players but at the bottom.

YOUNG LIONS: MOST PRIZES GO TO YOUNG PEOPLE FROM DENTS, WMC GREY AND ZARAGUZA

The seventeenth edition of the Young Lions development competition for young industry professionals has given out its prizes. This year’s seventeenth edition of Young Lions, a creative competition and training programme for young communications professionals up to and including 30 years of age, has announced the winners in each category. Seventy teams entered this year’s… Continue reading THEME OF THE MONTH: CREATIVITY

WARC RANKINGS 2025: CREATIVE 100 REVEALED

Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what… Continue reading THEME OF THE MONTH: CREATIVITY

IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS

Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting… Continue reading THEME OF THE MONTH: CREATIVITY

DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

For many brands, branding is all about a bigger logo and name, but that’s not enough, says Arnad Debia, Global Creative Development Director at Ipsos. Brands nowadays very often stick to a guaranteed formula in their creative. Car manufacturers have their type of advertising, beer companies have theirs, and the downside is that within the… Continue reading THEME OF THE MONTH: CREATIVITY

LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis. Quality advertising that can reach its audience not only works with creative experiences that are deeply etched in the memory, but is empathetic enough to evoke a feeling… Continue reading THEME OF THE MONTH: CREATIVITY

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

There are several ways to get viewers’ attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio. Seven to eight million dollars. That’s roughly how much a 30-second ad slot at halftime of the US Super Bowl cost in 2025. And that’s not counting the cost of producing the spot itself.… Continue reading THEME OF THE MONTH: CREATIVITY

ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS

Art Directors Club is extending the deadline for entries to this year’s ADC Awards by one week. Art Directors Club (ADC) is extending the deadline for entries to this year’s ADC Czech Creative Awards by one week. Creatives, agencies and studios have until 7 March 2025 to register their projects. “We want to give creatives… Continue reading THEME OF THE MONTH: CREATIVITY

GOOD ADS DON’T WEAR OUT. CONSISTENCY IS A GOOD ALLY FOR BRANDS

Marketers’ biggest vice is their impatience and need for change. But sometimes it’s better to leave things as they are. Why? System1’s research shows that advertising consistency is a major contributor to brand growth. Resisting the temptation to change the advertising once we get bored is not easy for marketers, but it’s worth it. Consistency… Continue reading THEME OF THE MONTH: CREATIVITY

WHO ‘WON’ THE ADVERTISING SUPER BOWL? IT DEPENDS

Budweiser, Lay’s, T-Mobile and Nike could all claim to have “won” the advertising Super Bowl – depending on who you ask and what was being measured. These were winning brands according to some Monday morning post-game analyses. The Super Bowl is a blue-chip advertising occasion as brands can reach what is far and away the… Continue reading THEME OF THE MONTH: CREATIVITY

YOUNG LIONS OPENS REGISTRATION, ADDS COMMUNITY AND YEAR-ROUND DEVELOPMENT

This year marks the seventeenth year of the Young Lions competition and development program, adding a community focused on developing and connecting young communications professionals throughout the year. Young Lions is a creative competition and training program for young communications professionals up to and including age 30 that accelerates their development and careers. Winners receive… Continue reading THEME OF THE MONTH: CREATIVITY

THINKING ABOUT LAUNCHING A NEW PRODUCT DURING THE BIG GAME?

For marketers with a new product to promote, few media destinations are as appetizing as the Super Bowl, which offers a unique opportunity to reach the biggest TV audience of the year. But is launching a new product on one of the biggest game days of the year really worth the $7 million-plus price tag… Continue reading THEME OF THE MONTH: CREATIVITY

WHAT VALUE ARE YOU CREATING FOR YOUR CUSTOMERS?

Creativity has a pivotal role to play in value creation, but today we need a broader definition of creativity – one that enshrines the belief that “it’s only creative if it creates value” and views the whole brand through the lens of customer experience. Why value matters Customers are the life blood of a business.… Continue reading THEME OF THE MONTH: CREATIVITY

ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL

The ADC Czech Creative Awards is now accepting Early Birds entries. The 32nd edition of the ADC Czech Creative Awards, organised by the Czech Art Directors Club, has kicked off. The competition is now accepting Early Birds entries. The deadline for regular entries is 31 January, the extended deadline will run throughout February. “In the… Continue reading THEME OF THE MONTH: CREATIVITY

HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks. Almost none of the interviewees doubt that this year will be… Continue reading THEME OF THE MONTH: CREATIVITY

NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT

Human connection, dynamic visuals and the successful integration of brand and product are among the main drivers of creative impact in advertising, new research has found. The study was published by Meta, the tech company which owns Facebook and Instagram, and also by analytics provider CreativeX, and research firm Kantar. Why creative effectiveness matters Creative… Continue reading THEME OF THE MONTH: CREATIVITY

FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?

The stars of the culinary world no longer dazzle with their creations on the plate – they also become icons who inspire advertising and shape trends. Combining their talent, charisma, and strong brands not only brings innovation in marketing but also a new perspective on how gastronomy can influence our everyday lives. How can combining… Continue reading THEME OF THE MONTH: CREATIVITY

AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING

More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades. What’s happening More than four in ten entrants to the IPA Effectiveness Awards are using quant pre-testing – and 51% of winners. Previous analysis of the IPA Databank… Continue reading THEME OF THE MONTH: CREATIVITY

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

Christmas isn’t just about decking the halls—it’s a global game-changer for sales and advertising. In the UK, festive ads alone drove an impressive £85 billion in seasonal sales last year, with a quarter of total ad spend dedicated to spreading holiday cheer. But with the rise of creative competition, are brands putting too much stock… Continue reading THEME OF THE MONTH: CREATIVITY