THEME OF THE MONTH: TV CONNECTS

STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV

Parks Associates reports that 33% of subs said they liked the idea of having their content aggregated into one place. As cord cutting continues and pay TV operators look to find ways to hang onto existing subscribers, Parks Associates has released a new survey that highlights the top reasons for keeping a pay TV service.… Continue reading THEME OF THE MONTH: TV CONNECTS

ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

Live coverage of the Czech national team’s group matches at the World Cup will be provided by both ČT sport and Nova. However, most of the matches will be broadcast outside prime time. The Czech team’s matches at the World Cup on the American continent will be broadcast simultaneously by ČT sport and Nova Action.… Continue reading THEME OF THE MONTH: TV CONNECTS

TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

Watching television in the United States is becoming a social experience. Fans of TV series and reality shows are increasingly heading to bars for so-called ‘watch parties’, which are emerging as a new cultural and marketing phenomenon, notes Erika Luzsicza. It is no longer just football, hockey or the Olympics that are drawing audiences to… Continue reading THEME OF THE MONTH: TV CONNECTS

AGAINST ALL ODDS: LINEAR TV’S SURPRISING RESILIENCE

For years, we’ve been told that linear television is declining. Streaming services would render traditional broadcasting obsolete, the story went, as viewers abandoned scheduled programming for the freedom of on demand content. Yet globally, millions of people are still tuning in to broadcast live TV, and in impressive numbers. Despite the decline in overall viewing… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY USA: STREAMERS STRUGGLE TO DIFFERENTIATE THEMSELVES WITH ORIGINAL PROGRAMMING

YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub As streaming services struggle to gain market share in a consolidating industry and continue to face high levels of subscribers churning in and out of their services, a new survey from Hub Entertainment Research indicates… Continue reading THEME OF THE MONTH: TV CONNECTS

SURVEY REVEALS STREAMERS’ DOMINANCE OVER MEDIA SPORTS RIGHTS

Report says driving factors are streaming’s ‘global reach’ and data collection. The rights to broadcast live sports, considered the Holy Grail of television, is expected to be dominated by global streaming services, according to a new report. In the report, “Who WIll Control Sports Streaming in 2026?” from Looper Insights, 59 sports streaming professionals were… Continue reading THEME OF THE MONTH: TV CONNECTS

66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds. With the annual upfront ad market approaching, Nielsen has come out with a new data point that will drive senior sellers of traditional network advertising in search of another martini. In its 2026 Upfront Planning Guide, Nielsen says that streaming now… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY: WOMEN’S SPORTS OUTPERFORM PRIME TIME TV

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands. Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO. The study found that women’s sports ads generated 15%… Continue reading THEME OF THE MONTH: TV CONNECTS

NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE

Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches. The upcoming World Cup, which will be jointly hosted by the United States, Canada and Mexico in the summer of 2026, will… Continue reading THEME OF THE MONTH: TV CONNECTS

OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY

Total television viewership in February increased by ten per cent year-on-year. The inclusion of out-of-home viewership measurements contributed significantly to this increase. As a result, daily viewership is higher by an average of 17 minutes. Out-of-home television viewership accounted for seven per cent of total television viewership in February. On average, this amounted to 17… Continue reading THEME OF THE MONTH: TV CONNECTS

GLOBO CREATES HOME SCREEN PROMINENCE FOR FREE-TO-AIR TV ON SMART TVS

Globo, Brazil’s largest commercial TV group, is rolling out DTV+, a next-generation free-to-air TV standard designed for connected TVs. It brings broadcast channels into the TV operating system, with app-like navigation, login and interactive layers placed directly on top of live programming. The move fits Brazil’s viewing reality. Linear TV accounts for 57.9% of total… Continue reading THEME OF THE MONTH: TV CONNECTS

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

Extended ATO measurement provided the first hard data on how watching broadcasts “outside the home” can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent. The 2026 Milano Cortina Winter… Continue reading THEME OF THE MONTH: TV CONNECTS

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

Sports program discovery — like that of overall TV/streaming discovery — continues to be a challenge for TV viewers, according to Reviews.org. Nearly half (45%) of viewers say they “struggle” to find a channel or streaming service for a specific game or to watch their favorite team, while 53% say they have missed a game… Continue reading THEME OF THE MONTH: TV CONNECTS

WHEN ADS DON’T STOP THE RACE: HOW BRANDS CARVE OUT A PLACE IN WINTER SPORTS STORYLINES?

Winter sports events are more than just ad space for brands – they are fully formed worlds with a distinct atmosphere, visual identity, and an audience that knows exactly why it is watching. That’s why campaigns work best when they don’t try to overpower the action but instead build on it. From the nighttime energy… Continue reading THEME OF THE MONTH: TV CONNECTS

DRESSING THE SCREEN: HOW ADIDAS BECAME GOLF’S NEW LOOK

Golf is a globally popular sport, but it has historically struggled to attract younger audiences. The sport’s traditional image does not always reflect the diversity and style of today’s players, which can limit its appeal to new generations. Adidas, one of the world’s leading sportswear brands, saw an opportunity to help modernise how golf is… Continue reading THEME OF THE MONTH: TV CONNECTS

SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media. NBC Sports said its Super Bowl coverage Feb. 8 set an all-time media record for peak viewing, with 137.8 million watching in the second quarter as the Seattle Seahawks led the New England… Continue reading THEME OF THE MONTH: TV CONNECTS

IT WAS MEANT TO BE A SHOWCASE OF TECHNOLOGY, BUT NOSTALGIA STOLE THE SHOW: WHAT DOES SUPER BOWL LX REVEAL ABOUT THE STATE OF MARKETING?

Super Bowl LX is behind us. The evening at Levi’s Stadium in Santa Clara was once again more than just a sporting event—it turned into a media platform watched by over 124.9 million viewers in the U.S., peaking at 137.8 million during the second quarter, making it the second most-watched broadcast in American television history.… Continue reading THEME OF THE MONTH: TV CONNECTS

THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS

The 2026 Winter Olympics in Milan and Cortina will officially begin on the evening of Friday, 6 February. They will also bring with them advertising campaigns from Olympic partners. These partners have been communicating their connection to the Olympics in the media for several weeks and are also preparing to participate in the Olympic Festival.… Continue reading THEME OF THE MONTH: TV CONNECTS

THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS

The top 10 Super Bowl ads of the past five years and why they work, according to System1. Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try to shock, delight, surprise, confuse, and inspire the upwards of 127 million-strong audience in the hopes that… Continue reading THEME OF THE MONTH: TV CONNECTS

A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES

In exactly 32 days, the flame will be lit and the Winter Paralympics will begin in Italy. The Czech team will enter the games with a new look: a communication campaign based on black humour, a completely redesigned visual identity and an expanded partner structure. To prepare the campaign, the Czech Paralympic Committee (ČPV) joined… Continue reading THEME OF THE MONTH: TV CONNECTS

EVERYONE HATES ADS. EXCEPT ON SUPER BOWL SUNDAY

“The Super Bowl is such an egregious waste of money. Brands who advertise during its ad breaks are stuck in the past.” This is the gist of pretty much every marketing department’s water cooler conversation come February. And they’re right about one thing: Super Bowl spots are astronomically expensive, and keep rising. Yet for some,… Continue reading THEME OF THE MONTH: TV CONNECTS

SUPER BOWL 2026: BUDWEISER, KINDER BUENO, AND OTHER BRANDS ONCE AGAIN BANK ON THE MOST EXPENSIVE AD SPOTS

Here it comes! The ads for this year’s Super Bowl are already making waves and sparking conversations. For fans in the U.S.—and beyond—the Super Bowl is far more than just the football championship game. It’s an event that, for one evening each year, brings together sports, entertainment, advertising, and pop culture. Even people who don’t… Continue reading THEME OF THE MONTH: TV CONNECTS

CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR

Czechs want to watch the Winter Olympics mainly on television, with younger people preferring social networks and streams more than older people, according to research by ResSolution Group for MediaGuru.cz. Television remains the main medium for watching the upcoming Winter Olympics in Milan and Cortina among Czech viewers. According to research by ResSolution Group for… Continue reading THEME OF THE MONTH: TV CONNECTS

WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

This year’s Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game’s advertising tone in recent years. Many confirmed spots feature A-list talent: Keegan-Michael Key and Danny McBride (State Farm), Adrien Brody (TurboTax), Matthew McConaughey and Bradley Cooper (Uber Eats) among them. Comedy… Continue reading THEME OF THE MONTH: TV CONNECTS

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

Read about creating messages that resonate with consumers well beyond the Big Game. Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren’t about one night of buzz; they’re about consistent, brand‑building that works both in the moment and afterward for an… Continue reading THEME OF THE MONTH: TV CONNECTS

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field. “It’s the one time that media seem to let their guard down and let brands have a voice,” said Bret Werner,… Continue reading THEME OF THE MONTH: TV CONNECTS

SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading THEME OF THE MONTH: TV CONNECTS

“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading THEME OF THE MONTH: TV CONNECTS

STRATEGICKÝ POSUN K REALITY SHOW MÁ TV ÓČKO PŘINÉST NOVÉ PŘÍJMY

Zásadním krokem televize Óčko je přeorientování programové nabídky, která má zajistit vyšší sledovanost i nové příjmy z prodeje reklamního času. Strategická změna programové nabídky směrem k reality show formátům je jedním z kroků televize Óčko k vylepšení hospodářských výsledků. Vedle toho podniká úsporná opatření, především v oblasti režijních nákladů, navyšuje zásah v onlinu a na… Continue reading THEME OF THE MONTH: TV CONNECTS

HOW MOVIES INCREASINGLY DRIVE STREAMING REVENUE

A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent. For years, the narrative has been that movies, in contrast to TV series, were in decline — casualties of a once-in-a-century pandemic that… Continue reading THEME OF THE MONTH: TV CONNECTS

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming. Over the course of Q3 2025, est. national linear TV ad reach grew by 4.2% year-over-year, to $8.77 billion and ad minutes climbed as well, up 2.4% to 5.3 million. Interestingly, however: Household TV ad… Continue reading THEME OF THE MONTH: TV CONNECTS

FOOTBALL HELPS CABLE, BROADCAST RECLAIM SOME VIEWERS IN AUGUST

Streaming still outpaces traditional TV, but Nielsen’s monthly figures show the first gains for linear outlets in four months. The start of the college football season, and a large cohort of streaming-first viewers returning to school, put a stop to several months of declines in cable and broadcast TV viewing in August. Streaming still outdrew… Continue reading THEME OF THE MONTH: TV CONNECTS

MEDIA CLUB LONI ZVÝŠIL TRŽBY Z TELEVIZE, RÁDIÍ I ONLINU

Celkové tržby společnosti Media Club loni atakovaly hranici 6 mld. Kč. Nejrychleji roste internetová reklama, dominantní pozici má ale stále reklama v televizním vysílání. Celkové tržby společnosti Media Club, společnosti prodávající reklamní čas v televizi, na internetu a v rádiu, loni dosáhly k 6 mld. Kč a meziročně se zvýšily o 4 %. Společnost udržela… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

The UK showed an increase of 500,000 homes in the number who had access to a subscription video-on-demand (SVOD) service in Q2 2025. According to Barb, 20.6m UK homes (69.7%) now have services from providers including Apple, Netflix and Disney+ available. Doug Whelpdale, Head of Insight at Barb said: “With almost all services showing quarterly… Continue reading THEME OF THE MONTH: TV CONNECTS

PRIMA ZVÝŠILA TRŽBY I LONI, ČISTÝ ZISK NAROSTL NA 447 MILIONŮ KČ

FTV Prima pokračovala i v loňském roce v růstu tržeb z provozování televizních kanálů a online webů. Tržby společnosti FTV Prima, provozovatele televizních kanálů skupiny Prima, videoplatformy prima+ a několika webů, se v loňském roce zvýšily o 7 % na 4,4 mld. Kč. Společnost dosáhla také vyššího čistého zisku, který představoval 447 mil. Kč. Vyplývá… Continue reading THEME OF THE MONTH: TV CONNECTS

STADIUMS AS SUMMER ADVERTISING LABS. THE IMPACT OF MEGA SPORTS EVENTS ON BRAND MARKETING

Wimbledon, Tour de France, US Open, EURO, and Formula 1—the biggest summer sporting events are moments when advertising becomes a pop culture phenomenon.

AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

Spending on US sports rights has surged 122% over the past decade, rising from $13.8bn in 2015 to $30.5bn in 2025, according to new insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24%, meaning investment in rights has grown five times faster than the broader market. Sports rights… Continue reading THEME OF THE MONTH: TV CONNECTS

REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

New data from EDO finds that ads during football games on Peacock, Netflix, and Amazon last year were more effective than in-game linear. The NFL has met its greatest broadcast rival, and it is NFL streaming. Today, television data and analytics firm EDO released its third annual NFL TV Outcomes Report to ADWEEK with what’s… Continue reading THEME OF THE MONTH: TV CONNECTS

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

“Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show… Continue reading THEME OF THE MONTH: TV CONNECTS

SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER

Nova Sport 6 will be available on satellite and internet television as part of the Kombi+ package and higher. From August 12, 2025, the Nova Sport 6 channel will be newly available on Skylink. This will complete the Nova Sport channel offering from this operator. Nova Sport 6 primarily broadcasts MotoGP races, but also Champions… Continue reading THEME OF THE MONTH: TV CONNECTS

NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

On July 4, around noon, approximately one million households were left without electricity, Prague’s public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category.… Continue reading THEME OF THE MONTH: TV CONNECTS

ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA

Oneplay has signed a new agreement with Skylink for Canal+ sports channels. Thanks to this agreement, Oneplay viewers can now watch all live Premier League matches and the WTA women’s tour. Customers of the Oneplay streaming service can look forward to an expanded sports offering starting today. Thanks to a new agreement with the Skylink… Continue reading THEME OF THE MONTH: TV CONNECTS

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen. Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4%… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE

D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates. A new study from Parks Associates highlights the appetite for sports content on streaming services and documents their importance to the industry with survey data showing these… Continue reading THEME OF THE MONTH: TV CONNECTS

OVERVIEW: HOW TO WATCH THE FIRST AND SECOND CZECH FOOTBALL LEAGUES

The top football league and the second highest competition are kicking off. Oneplay is the official broadcaster and will show all matches from the top competition as part of its paid packages. Selected second league matches will be shown on ČT sport and Sporty TV.On Friday, July 18, the new season of the Czech top… Continue reading THEME OF THE MONTH: TV CONNECTS

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels. In addition to the Chance Liga, MOL Cup and UEFA Champions League, Oneplay will also broadcast domestic matches of Czech clubs in the European Cup preliminary rounds. It has… Continue reading THEME OF THE MONTH: TV CONNECTS

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports. A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people who say they watch some… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY PARKS ASSOCIATES: SHOPPABLE TV GROWING IN POPULARITY

While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too. Nearly one out of 10 households with a smart TV or streaming media device have purchased a physical good through a connected TV (CTV) platform within the past 30 days, according… Continue reading THEME OF THE MONTH: TV CONNECTS

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

The right product is not enough for summer success. You need to understand that people live very differently in the summer. They move outside, they watch media differently.

THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.  According to new research from McKinsey & Co, attention is influenced by how actively consumers are engaged with the content… Continue reading THEME OF THE MONTH: TV CONNECTS

KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?

An advertisement that is not in the stadium but is still visible on LED panels. Kooperativa tested it during the Croatia-Czech Republic qualifying match thanks to Overlay technology. During the 2026 World Cup qualifying match between Croatia and the Czech Republic at the Opus Arena in Osijek, an advertisement for the insurance company Kooperativa appeared,… Continue reading THEME OF THE MONTH: TV CONNECTS

ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform. On the screens of the Oneplay Sport channel, the domestic top football competition became the most watched league competition across all sports in the 2024/25 season. In addition, it… Continue reading THEME OF THE MONTH: TV CONNECTS

FREE TIME OF HALF OF CZECHS HAS CHANGED, SPORTS AND VIDEOS LEAD THE WAY

More than half of Czechs are satisfied with the amount of free time they have. However, this is least true for the 35-54 age group, who feel they have less time for their hobbies due to work and family commitments, according to data from a ResSolution Group survey. Most Czechs are satisfied with the amount… Continue reading THEME OF THE MONTH: TV CONNECTS

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

68% of Czechs will not miss the upcoming Ice Hockey World Championships. Over 68% of Czechs aged 18 to 65 plan to watch the matches of this year’s Ice Hockey World Championship, which begins on 9 May. Interest in the championship is higher among men (78%), but it is also popular among women. Fifty-nine percent… Continue reading THEME OF THE MONTH: TV CONNECTS

NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

Commercial television stations Nova and Prima are adjusting their programming on the days when the Czech hockey players are scheduled to play their evening matches at this year’s World Cup. Czech Television will begin broadcasting matches from this year’s hockey World Cup, which is being held in Sweden and Denmark, on Friday May 9. It… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%. A new study finds that as TV viewership for women’s sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad impact, according to EDO. The study found that from… Continue reading THEME OF THE MONTH: TV CONNECTS

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage. The combination of a number one domestic event and a technological innovation taking place globally in the field of sports… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY USA: WOMEN’S SPORTS FANS WANT BETTER TV TUNE-IN INFO

Women’s sports are seeing incredible growth in recent years. But there’s still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women’s sports tune-in is simply that audiences don’t know where to watch. Paramount’s study reveals that not knowing where to watch is the… Continue reading THEME OF THE MONTH: TV CONNECTS

PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

Evidence of the growing popularity of IPTV and TV apps is seen in the data on delayed viewing. For some shows, back-running from the archive can add hundreds of thousands of viewers. Most TV viewers watch shows in real time. But electronic viewership data shows that the proportion of delayed viewing has been rising in… Continue reading THEME OF THE MONTH: TV CONNECTS

SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

Sport has been an important part of TV Nova’s programming since it began broadcasting in 1994. Sports news is still one of the most watched programmes every day, and Nova Sport has gradually grown to six channels. The guest of the Kuba with Nova podcast this time was the head of sports at Nova, Dušan… Continue reading THEME OF THE MONTH: TV CONNECTS

HOW WOMEN’S VIEWING HABITS FACTOR INTO STREAMING WARS

The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no signs of slowing down, let’s… Continue reading THEME OF THE MONTH: TV CONNECTS

WARC RANKINGS 2025: CREATIVE 100 REVEALED

Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what… Continue reading THEME OF THE MONTH: TV CONNECTS

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another. Directionally, many major streaming… Continue reading THEME OF THE MONTH: TV CONNECTS

POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of… Continue reading THEME OF THE MONTH: TV CONNECTS

WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

EDO report reveals a surge in women’s sports viewership in 2024 fueled ad growth. Women’s sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women’s sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women’s… Continue reading THEME OF THE MONTH: TV CONNECTS

SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS

The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people who say they watch some… Continue reading THEME OF THE MONTH: TV CONNECTS

FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

The O2 TV Sport channels are becoming Oneplay Sport stations. Where will the Chance League, MOL Cup or Tipsport extraliga be broadcast from Monday? Sports TV channels O2 TV Sport and O2 TV Football will change to four new Oneplay Sport channels on Monday March 10. The existing broadcasts of the Chance League, the hockey… Continue reading THEME OF THE MONTH: TV CONNECTS

STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS

Streaming services will account for 20% of what is spent on sports rights this year, according to new analysis, as the likes of Amazon and Netflix invest in live events to drive new subscribers and to entice advertisers with sponsorship deals and brand opportunities. Why sports rights matter As the streaming market reaches saturation point,… Continue reading THEME OF THE MONTH: TV CONNECTS

WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will… Continue reading THEME OF THE MONTH: TV CONNECTS

WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?

Super Bowl LIX confirmed its status as the advertising event of the year that leaves no one cold in the marketing world and once again attracted the attention of not only sports fans, but also advertising professionals from around the world.

SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

The Eagles knocked off the Chiefs and Fox set a record for viewership. On Monday, Fox reported that Super Bowl 59 was watched by an average of 126 million viewers. Those numbers come from Fox’s projections, including Nielsen’s quick national stats and Tubi/NFL’s first-page analysis. Fox updated its Super Bowl viewership numbers on Tuesday, announcing that… Continue reading THEME OF THE MONTH: TV CONNECTS

A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

The final game in American football, the famous Super Bowl is probably the most watched sports game ever. And the price of advertising matches it. But famous artists performing at halftime get nothing. America’s biggest sporting event of the year – the Super Bowl – takes place on February 9. The Philadelphia Eagles face the… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS

Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events. New data from Samba TV shows, as expected, that time spent streaming continues to grow at a rapid pace, growing year-over-year by 56% in the second half of 2024. Meanwhile, linear… Continue reading THEME OF THE MONTH: TV CONNECTS

SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES

Humor and positivity are set to be major themes among this year’s Super Bowl spots, based on analysis of various ads released ahead of the NFL season-closer by DAIVID, an ad-testing platform that uses artificial intelligence (AI) to measure creative effectiveness. The Super Bowl is a blue-chip advertising occasion that reaches millions of viewers. Interest… Continue reading THEME OF THE MONTH: TV CONNECTS

SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

MAM presents a roundup of the spots vying for viewers’ attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX. This Sunday, February 9, the final game of the American National Football League will be played. After last year, when the Super Bowl became the most… Continue reading THEME OF THE MONTH: TV CONNECTS

TV IS ENTERING A NEW ERA OF INTERACTIVITY

With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience. The most unsung device in the home is the humble Wi-Fi router. It’s the least talked about piece of tech in the industry,… Continue reading THEME OF THE MONTH: TV CONNECTS

TRENDS IN SPORTS SPONSORSHIP

The growing influence of artificial intelligence, the increased visibility of Olympic partners or Nike’s aggressive journey back to relevance. These are some of the trends that are expected to be evident in global sports sponsorship in 2025. In the past year, this area has been impacted by major changes, returns and departures. “Rights holders are… Continue reading THEME OF THE MONTH: TV CONNECTS

TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS

It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

Streaming services are growing mainly due to sporting event offerings, a Kantar study shows. This summer, full of global sporting events such as Euro football, the Conmebol Copa America and the Summer Olympics in Paris, attracted many new users to streaming services. For example, the Olympics were the reason for one in four new Discovery+… Continue reading THEME OF THE MONTH: TV CONNECTS

FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS

Czech Television, which has lost the broadcasting rights to some sports competitions due to commercial pressure, is interested in retaining the broadcasting rights for sporting events involving the Czech national team in the future. Sports media was the topic of discussion at this year’s Sport Alive conference. Czech Television wants to keep the broadcasting rights… Continue reading THEME OF THE MONTH: TV CONNECTS

MEDIA CLUB LONI ZVÝŠIL TRŽBY, ROSTLA I ONLINOVÁ A RÁDIOVÁ REKLAMA

Mediální zastupitelství Media Club, které operuje v segmentech mediální reklamy, znovu loni zvýšilo tržby i hospodářský výsledek. Tržby společnosti Media Club, která obchoduje s reklamou v různých mediatypech, se loni meziročně zvýšily o téměř šest procent na 5,7 mld. Kč. Narostl i čistý zisk na 677 mil. Kč (+8 %). Vyplývá to z informací zveřejněných… Continue reading THEME OF THE MONTH: TV CONNECTS

STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS

Household viewing of the Paris games was up 11% compared to the Tokyo games, Samba TV reported. New data from Samba TV confirms that the Paris Olympics hit gold with audiences as the games saw an 11% increase in household viewership compared to the Tokyo games that aired in 2020. More than 1 million new… Continue reading THEME OF THE MONTH: TV CONNECTS

THE 2024 OLYMPICS IS A REMINDER THAT APPOINTMENT TV IS ALIVE AND WELL

This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the… Continue reading THEME OF THE MONTH: TV CONNECTS

UNDER THE FIVE OLYMPIC RINGS. GAME-CHANGING TV ADS

Olympic history is full of memorable TV commercials. What do some of the most memorable ones look like?

BEYOND THE PITCH – FUSE & SYSTEM1 STUDY REVEALS WINNING STRATEGY FOR SPORT SPONSORSHIP

Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a new study by global sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study, The Sport Dividend: Unlocking Incremental Brand Growth Through Sport Sponsorship, revealed that a range of activations associated with sport sponsorship, from advertising to digital… Continue reading THEME OF THE MONTH: TV CONNECTS

HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games. More than half of the respondents (54%) planned to watch the performances of the world’s athletes before the start of the Summer Games in Paris.… Continue reading THEME OF THE MONTH: TV CONNECTS

HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES

A summer of sports gives marketers the chance to win big when it comes to audience engagement. But how can contextual advertising help them stay ahead of the competition? This summer, it’s not only the players and competitors who’ll be hoping to win big at Euro 24 and the Summer Olympics in Paris. Brands will… Continue reading THEME OF THE MONTH: TV CONNECTS

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights. What trends are you seeing at the IOC from a media perspective, in terms of how sports content is consumed and the impact this is having on broadcasters and media platforms?… Continue reading THEME OF THE MONTH: TV CONNECTS

A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND

Not only athletes deserve to stand on the winners’ podium. Making an Olympic ad that catches the eye, is memorable, and generates amazing sales results is also worth a medal, at least an imaginary one. “Go for gold with advertising that has a passion for sport, entertains and inspires audiences, and draws attention to your… Continue reading THEME OF THE MONTH: TV CONNECTS

HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE

The Olympic Games start in Paris on Friday. In the Czech Republic, 52 per cent of the population is interested in the Games. The Czech team’s sportswear collection has been noted by 71 per cent of Czechs, and is particularly liked by young people. Half of the Czechs are interested, while in the host country… Continue reading THEME OF THE MONTH: TV CONNECTS

TV NOVA LONI ZVÝŠILA TRŽBY I ZISK, TEN DOSÁHL 1,15 MLD. KČ

TV Nova pokračuje v růstovém trendu, tržby i zisk se jí podařilo vylepšit i v roce 2023. TV Nova, provozovatel televizních stanic skupiny Nova a videoportálu Voyo, zvýšila loni tržby i čistý zisk. Vyplývá to z výroční zprávy společnosti za rok 2023. Tržby dosáhly výše 7,8 mld. Kč a meziročně se zvýšily o 11 %.… Continue reading THEME OF THE MONTH: TV CONNECTS

OLYMPICS ADVERTISING: HOW TO STRIKE GOLD WITHOUT JUMPING THROUGH HOOPS

The Olympics is a global phenomenon that captures the attention of audiences, brands and advertisers worldwide. With over three billion viewers tuning in for the 2020 Tokyo Games and similar numbers expected for the upcoming 2024 Paris Summer Olympics, brands have an exceptional opportunity to connect with a vast, diverse audience. What makes the Olympics… Continue reading THEME OF THE MONTH: TV CONNECTS

PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS

We are just days away from the start of the most spectacular sporting event of this year. The 2024 Summer Olympics in Paris are just around the corner and preparations are reaching their peak on all fronts. Fans are already studying the schedule, searching for the streaming platforms that will offer them the best coverage… Continue reading THEME OF THE MONTH: TV CONNECTS

THE OLYMPICS IS FIGHTING FOR YOUNG VIEWERS. SERVING THEM A VIDEO WITH A POPULAR SINGER AND LURING INFLUENCERS TO PARIS

The Summer Olympics are trying to target Generation Z, who watch sports differently – often in short segments instead of live broadcasts. The upcoming Olympic Games are trying to attract a young audience. Broadcasting rights are a source of huge revenue, yet surveys show that only a minority of young people watch sport via live… Continue reading THEME OF THE MONTH: TV CONNECTS

HOW CAN BRANDS EFFECTIVELY REACH THE OLYMPIC AUDIENCE WITH CONNECTED TV ADVERTISING?

With Paris 2024 just around the corner, Martin Wexler, (SVP channel partnerships at Acxiom), outlines why brands are putting connected TV (CTV) at the center of their Olympic marketing strategies. He also explains what you can do to achieve medal-worthy performance from your CTV campaigns. The Olympics is an event like no other. And that’s… Continue reading THEME OF THE MONTH: TV CONNECTS

ŠKODA, ČEZ, JÁGR, ČESKÝ LEV AND ČLOVĚK V TÍSNI. WHAT ARE THE MOST FAMOUS SPONSORSHIP BRANDS?

The success of athletes goes hand in hand with the interest of Czechs in supporting professional sport, which maintains a high awareness of sponsorship among the Czech public. Engaging in supporting projects in the field of sustainability and environmental protection can be a safe bet in building a positive image. Among the best-known “brands” –… Continue reading THEME OF THE MONTH: TV CONNECTS

2024 OLYMPICS COME ALIVE WITH MEDIA AI

AI can’t compete, but, it can enhance and verify storytelling. The Olympics are more than just a sporting event—they are a showcase of human stories that inspire and captivate us. As media technology evolves, so does our ability to share these stories with audiences around the world. Artificial Intelligence is one of the technologies that… Continue reading THEME OF THE MONTH: TV CONNECTS

FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE

The group stage of the European football championship is reaching its climax and just as the Czech team’s performance has not brought much joy so far, creativity is also lacking on the part of local brands. That’s also why it’s more interesting to look elsewhere in Europe to see what football campaigns have emerged.. Adidas… Continue reading THEME OF THE MONTH: TV CONNECTS